SEO is the most technical part of search engine marketing and need to follow lots of parameters and guidelines to stay update which helps you to rank better in search engine results and target your potential customers.
In this article we will be discussing about few of most common search engine mistakes we do and how they can harm your website rank in search engine. Also Check in more details about some most important seo matrices help to increase seo ranking.
Most Common SEO Mistakes
- Avoiding analytics data – Analytics play major role in judging your website performance. You must keep regularly checking your website analytics. Analytics tell you how much volume of traffic you are getting, you also see if you are able to get customers from your target location or device. Analytics explains you everything you need to know once a user visit your website and what activities he do. You can track your website performance and make necessary changes to reach your goal.
- Having thin pages – Search engines now gives preference to pages with relevant and sufficient information’s. Creating thin pages or websites without relevant content is not going to rank at any cost and may harm website ranking as well.
- Not addressing duplicate content – After algorithmic updates in Google name Google Panda all websites having duplicate and reputed content lost their position. If you have all your own content still needed to repeat some content few times or same pages always address these pages to search engine as canonical tag else it may harm your website rank.
- keyword stuffing – targeting keywords will boost your ranking but if you overuse of keyword is not crucial to your SEO success. With the use of LSI you can recognize your content topic without stuffing of the keywords in your content.
- Excessive use of flash – Search engine not able to read flash content. Search engine finds it more difficult, Using HTML is more effective to from search engine optimization point of view. Using flash content makes your website heavy and it increase website loading time where as using HTML makes your website load much faster compare to flash content.
- Considering SEO at the end of a new website build – If you think search engine optimization starts after website creation you are completely wrong. SEO start with the development and research phase. A strong market research and applying those target activities in website creation will help you to rank faster on your targeting keyword and drive potential traffic faster. SEO is a continues process and never stops as you keep updating your business you also need to keep updating and checking SEO practise on your website so that you keep yourself ahead of competition.
- Not Using proper redirects – While changing pages or links use proper redirect else it may harm your website ranking in search engine. Search engine keeps crawling your website and you never know when it will crawl if you are not using proper redirect link and search engine not founds your page or url at same time it may delete the your URL from their data base and you will lose all the work and effort you put to rank that particular webpage. Same if you need to switch your URL and don’t want to lose the domain authority you have earned you need to use proper redirect link.
- Ignoring Social Elements – Social media is a factor that can give you quick boost and increase your ranking. Never ignore role of having strong social presence and sharing. Social popularity and sharing increase your popularity not among users only but also on search engine results.
- Not creating great design for link structure – Creating an information rich website is beautiful but creating a great link structure boost your SEO performance and improves your website navigation as well as page position. Create a good link structure and link it to your most important page so that it improves the changes to rank your web pages faster and grab strong position on relevant keyword in search engine.
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