SEO means improving the quality and quantity of traffic to your website by obtaining a high rank in google search engine organic result. SEO suggests you change some content containing errors and problems, that make your website more attractive and relevant. At present results on the search engines are not only of good quality but are also relevant for the user.
Important Search engine Matrices can be different for different kind of business. SEO goal and matrices depends on nature of business. For E-commerce business it could be different for knowledge base blog it could be another still there are few major factors which every kind of websites ranking in Search engine. Few of these most important Search Engine Optimization Matrices are:
Know your ranking Keyword – In SEO one of the most important factors you need to know the keywords you are ranking and prepare a strategy for those keywords you want to rank and get more organic visitors to your website.
SEO depends on your potential customers search terms and it can be achieved with choosing right keywords. Traffic you will be getting from right keywords targeting will be your potential customers. You need to have strong market research to analyze right keywords for your products and services you are offering through your website. Keep tracking your search engine position time to time and work hard to improve your web rank position.
Link Structure and Back links- Link structure is another major factor in seo which affects your web page ranking in search engine results. A website with good link structure with relevant keyword or topics get higher page rank at same time if you are getting back links from a website which have higher domain and page authority if play a major role in boosting your web page rank in search engine result. For increase seo ranking of any page you need to create a good link structure and create quality and relevant pages full of rich and relevant information user searches for.
Bounce rate – Bounce rate is not bad all the time from Search Engine Optimization (SEO) point of view. If you have higher bounce rate mean you are ranking in search result. Still if you have bounce rate of more than 50% it is not good and mean you are lacking in something or you have not proper information what user is looking for with those keywords.
Google wants to show most appropriate result to their user and if user is visiting your website and clicking back to search results immediately it may cause pogo sticking and you will lose your position on search result for those keywords.
Website analytics – Keep track on your analytics account and check the result if you are improving significantly. Getting more visitors is good to have better presence but it is not a guarantee to fulfil your goal. Check if you are getting more user visits organically or referrals. Check for the time spent averagely is increased by visitors?
If visitors are spending more time over your website it mean you have appropriate and rich information with good link structure on your website which make your visitor easy to navigate your website for information. Also keep an eye if you have improvement in average page view per user visit.
Returning Users – If you have increment in your returning user traffic it is very good sign. Returning user mean you have rich information for users and user recommend your site and is creating a strong audience your for website. Seo is correlate to returning user is a sign of trust visitors have in your product or information and this is a beneficial factor from Search engine point of view.
Conversion – Whatever rank you have in search engine result, how much visitors you are getting or any other search engine matrices your main purpose is to achieve your goal you have created website for. If you sell something you need to achieve sales conversion. If you have knowledge base site you goal is to get more and more subscribers.
You need to check all the factors to get your goal achieved by seo, check the presence of Important keywords to boost your seo ranking with right keywords. Optimize all the Web Pages and create an easy to navigate website structure so that it makes easy for user to rich your goal.