Google AdWords Training in Gurgaon by certified professionals, Google AdWords is most preferable by online marketiers for reach to new customers and generate leads for business. In W3training School you will learn the AdWords PPC, Display and Video Advertising. There is no hired faculty for AdWords training , you will trained by AdWords Certified Partners having experience of more than 4+ years in the same field.
Google AdWords is the tool design by Google to help marketers who want to reach their client through PPC, Display and Video Ads through Google search and it’s partners websites. In this training Program we will cover all the three advertising modules used through Google AdWords, It’s part of PPC training in Gurgaon.
Google Is world largest search engine and used by more than 90% all over the world, all other search engine like Bing, yahoo and Dug Dug Go etc are not nearer to competition. So every business want to target their potential clients through the Google, after google marketers use Bing Ads, because it cover Yahoo and Bing both ad network.
GOOGLE ADWORDS TRAINING COURSE CONTENT
AdWords Basics And Account Setup
- Why We need of Google AdWords.
- How to create Account on AdWords.
- Know the dashboard and interface.
- Billing and important thing with new Account Setup.
Creating First Campaign On AdWords
- Basics of Campaign.
- Purpose of Campaign.
- AdWords Account Limits
- Advanced Location and Language Settings
- Networks and Devices – Enhanced Campaign
- Bidding and Budget setup.
- Scheduling: Start date, end date, ad scheduling
- Ad reach, delivery, Ad rotation and frequency capping
- Demographic targeting.
- Fix and Flexible bid strategies.
AdWords Ad Format
- Types of Ads in AdWords.
- Text, Display banner Ads and Guidelines
- Video Ads Formats and guideline.
- Ads Preview and Diagnosis tool
PPC Advertising In Google AdWords
- Basics Of PPC adverting.
- Creating PPC Ad Copy.
- PPC limits and boundaries.
- Benefits and drawbacks of Pay per click advertising.
- Extensions and their implementation in PPC advertising.
- ROI nad Bid management in PPC.
- Conversion in PPC advertising and more.
Display Network In AdWords
- Setup First Display Network Campaign
- Concept of CPM and CPC.
- How to use Placement tool.
- Automatic and manual Placements
- Contextual Targeting Tool.
- CPC Bidding and CPM Bidding.
- Setting a Video Campaign.
- Understanding Audience and Topics Tab
- Conversions in Display Networks.
- Create and implement Conversion Tracking Code.
- Multiple Product Conversion Tracking
Usage Of AdWords Tools
- Change History
- AdWords Editor
- Keyword Planner
- Display Planner Tool
- Google Analytics Tool
- Merchant Center for PLA’s, Feeds
- Opportunities Tab