If you are new to seo and don’t have clarification between Local, National and international SEO, the go through this post. It’s very important to understand if you are going to work on any business or product SEO.
Generally we divide the SEO in three terms called 1. Local SEO ,2. National SEO, 3. International SEO but, they not change the theory of SEO, it just create a difference between our strategy of work as per requirement of Business goals.
Definitely I will help you to understand better and clear your doubt, but first understand there is difference of targeting not of strategy and tricks. Few things which affect our targeting create the difference between those., just understand how they difference to each other.
What Is International SEO ?
First understand about International SEO, and how to perform it. Just assume I have make an SEO tool or online game or software or anything which widely used all over the world, then obviously I will try to sell this all over the world.
Then I have to create an organic seo strategy those target to potential customer all over the world, so I will not use any location name like country or city name in my title.
Just understand with example , I have create a SERP tracking tool and I have to reach all over the world, how to I target it through organic results. First thing I have to choose TLD Domain name like .com, and I target to people who are looking for SERP Tools, most of people find it with just these key-phrase.
What Is National Level SEO ?
As it name represent, it perform on national level businesses or services. Take an example of Online shopping sites like Flipkart, Amazon.in or Jabong those only sell there products only in India. When we have to buy shoes, most of time we type shoes with sizes or brand name and search results come with sites those sell these products in our country.
These search results show in search engine when we use googl.co.in, if we hide our all the identity like Ip address, location and search on google.com with just shoes names. You will find most of results from sites form usa or available with .com results. In national SEO we connect with national level blogs for valuable back-links with relevant niche sites for get more authority of nation presence.
So if your business, services or product is available all over the country, then use national level SEO optimization. It will help you to get response from all cities of your countries. When perform national level SEO make sure you redirect your site to your country level through webmaster (If you use TLD domain), if you are using domain with your country extension like .co.in or .co.uk they will automatically redirect your results.
What Is Local SEO ?
Local seo is important for local city base business like, plumber , florist, pest control or restaurants. It’s best suits for business business those only serve their services in local area or city. In local business we use local listing of Google Plus, Bing or other local business directory. In local SEO we try to get valuable back-links through local blogs and connect with local users through social sites and share our links with local profiles.
Google Plus Local business listing help to show business Contact information like Address, phone no. physical location on map, business hours and previous client feedback’s. If you perform Local seo with proper way, they show on first page even your website is not rank on first page of google search. But these results are only show when users search with your business category in your area of service or city.
Conclusion :- If you have to sell things perform the international seo, as much as possible avoid the usage 0f country or city name in your site. If your product is based on country level then perform national level don’t to limited yourself in particular city or state.
If your business is based on local city or area list your business on google my business and get found lot’s of potential clients throughout the whole city. List your Business With Proper NAP on high authority local business directory for improve local search position.
If you have any question or suggestion regarding to local , national and international SEO difference then feel free to drop a comment, I would love to hear your thoughts and suggestion.