Be a part of W3training School Six Weeks / 6 Months Summer training in digital Marketing to addon your skills with practical exposure. Digital Marketing is the concept of promoting business and establishes a strong presence online for your business. As we are moving toward internet technology and slowly all business are moving toward internet for generating more business, Expert Digital Marketers are most in demand.
Today Digital Marketing is one of the fastest growing industries with more than 40% of growth rate. Digital Marketing is considered best method for promoting and generating sales as well as you can measure your ROI which is not exactly possible with traditional marketing. Digital Marketing includes many tricks and techniques which helps any business to improve visibility and business performance.
In order to achieve success in business through online presence you need to learn tricks and techniques of Digital Marketing. A proper training is required to know the working process and flow of Digital Marketing. In W3Training School summer training program in Digital Marketing is a 6 week summer training program in Digital Marketing which gives you a complete overview and working knowledge of Digital Marketing techniques.
What You Will Learn In Digital Marketing Summer Training
Market Research and Strategies: This module will explain you the methods and techniques used for market research. You will be able to track any market and business and their impact in any particular market. You will also be able to track your competitors and gauge their performance and create marketing strategies for your business accordingly.
- Keyword Research and research strategies
- Competitors research and Customer interest
- Target areas and Goal
- Business Roadmap creation
Website Creation and Planning: You will learn how to plan a website for your business which is up to mark as per your Digital Marketing strategies. You will be working on a live website for complete experience how Digital marketing techniques really works and how they help you to create your internet marketing strategies.
- Websites types and creation planning
- No of WebPages and their content
- Use of Google and Bing webmaster tool
- How to track Webmaster report
- Benefits of Search console in website optimization
Search Engine Optimization (SEO): The Search Engine Optimization module examines the various tactics for enhancing your website’s position and ranking with search engines. The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy.
- Key SEO concept and mechanics of SEO
- On page SEO – Process and effect
- On Site SEO
- Link Structure
- Website structure and Site map
- Off page SEO techniques
- Local SEO
- Search Engine Algorithm
- Technical terms of SEO
Google Ad words and PPC: This is most popular platform and tools used today for search engine paid marketing. You will learn how about Google AdWords tools and techniques used to create successful and effective campaign using Google AdWords.
- Fundamental of Google Adword
- Keyword research and creating ad Campaign
- Campaign management and A/B testing
- Ad copy
- Targeting and Landing Page
Display Advertising: Display Ad module is part of Google Adword and gives you deep knowledge of creating and managing Display Ad campaign. You will develop a comprehensive understanding of the creation and deployment of display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience.
- Running Effective Display Ad
- Different Display AD format
- Display Ad feature and campaign planning
- Targeting Audience and optimization of campaign
Social Media Optimization and Marketing: Social Media Optimization and Marketing gives you complete knowledge of emerging trends over social platform and opportunity. You will be able to interact and attract your customer over social platform and utilize these techniques to grow your business.
- Role of Social Media and major Social Media Platform
- How to build brand over social platform
- Different features of social Media platform
- Content planning for Social platform
- Understanding Social platform algorithm
- Creating Face book and twitter ad
- Video ads for Social media
Mobile Marketing: The Mobile Marketing module focuses on utilizing the power of mobile technologies as a way to access increasingly mobile consumers.
- Key Mobile Marketing Concept
- Creating Mobile friendly website
- Mobile application engagement and ads
Web Analytics: The Analytics module enables you to fully measure, monitor and optimize your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
- Analytics code and account setup.
- Goal and funnel creation.
- Linking AdWords with analytics.
- Analytics terms and understanding report.