Mobile marketing is one of the most trending part of marketing because every person in this planet is using internet on its mobile phone. Mobile users are more than any other device users, many of the company has stared targeted mobile users also and most the business has stated making apps and mobile optimize websites.
Mobile users have made many companies to move towards the mobile marketing. Mobile users are in masses and they are also easy to target. You must have seen ads on mobile phones while using internet in any applications or while browsing.
We can say that mobile marketing is a very important marketing strategy nowadays, it shows the future of marketing. Mobile Marketing is a part of marketing where mobile device are used to cater, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.
Objective Of Mobile Marketing
- Understand Mobile Advertising and Search
- Learn Mobile Marketing and Social Media
- To know Mobile devices, core mobile product and service offerings
- In-depth knowledge of Mobile Rules and Regulations
- Gain professional expert knowledge of Mobile Marketing, Measurement and Analysis
Learning Under Mobile Marketing
- Make mobile feasible website or app
- Collection of relevant data
- Different platform of mobile marketing
- SMS
- MMS
- Emails
- Website
- Apps
- Social media
- Specialised and personalised based marketing
Mobile has been primary way, how people engage with brands. Each and everything that can be done on a desktop/laptop is now available on a mobile device too. From accessing an mail to visiting website to reading content, it’s all accessible through a small mobile screen and apps are also there to make things more usable which is not available on PC/Laptop.
- 80% of internet users have a smartphone.
- Mobile platforms, such as smartphones and tablets, host up to 60% of digital media engagement time for users in the world
- Google started keyword search on mobile devices to surpass desktop searches by the end of 2015.
Optimizing your website and email sends for mobile devices, taking the advantage of the SMS channel, and building a dedicated app for your most highly engaged audience are all big projects. So, start by updating your buying behavior to get a better idea of where the majority of your target audience spends its major time. That will give you a start line, while the rest of the things will fall into an order.
A mobile marketing is not a strategy which will make you stand out of the crowed, but it is one of that campaign which can make you stronger in terms of strategy. From email, to PPC, to SEO, to content, to social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.
Mobile technology is not something which will go away by the time but it will gonna stay to a longer period of time. Optimizing your mobile marketing strategy will give your brand an edge over the competition.
Few benefits of mobile marketing
- Wider reach – mobile phones are way cheaper than the laptop and PC. This is the reason why every business is targeting the mobile users as there are more mobile user as compare to the laptop and PC.
- Fast Response – Mobile phones are the things which people keep with themselves all the time, even people can’t walkout without their mobile so using mobile devices for market will give you an instant response as it is in the hands of user unlike PC and laptop where one have to open and then can start to responding.
- Viral – The content on mobile can be circulated very easily, this is the reason why things go easily viral on mobile phone or you can say that mobile devices have the major role in making the content viral. As they are easily accessible and easy to rotate, on a single touch.
- Convenient – mobile screen is quite small and it is quite simple so the designers do not have to make the wide designs and it also limit the scope which leads to the fewer and simpler things.
These are the few of the major benefit with mobile marketing and that is why many of the organisations are targeting mobile marketing. The usage of the mobile devices has been increased a lot no one uses the old featured phone and those who are using they also have a smart mobile devices.
As per increase in the rate of smart mobile devices soon things will port from PC and laptop to the mobile. Now mobile is also serving the same purpose as Laptop and PC and rest of the gap will also bridged in the future and just like social media business will start targeting mobile only.