If you are new to SEO, then you must have to listen about back-links in seo, may be you read different-2 definition of backlinks and their effects. Know exactly their working process and how back-links seo can benefit or harm your presence on SERP in organic results.
What Is Backlink ?
When a website get a link from other site is count as one backlink or Inbound link for that website. Understand with example, Let’s your website is ‘A’ and there is another website called ‘B’ and ‘B’ found something useful on website ‘A’ and give a clickable link in it’s post that user can click on it and visit the site ‘A‘.
Now site ‘A‘ has one backlink and they are very useful to get a good rank in SERP if they are available with good equity or link juice. Above way is the most ethic and preferable techniques for get backlinks from other sites but there are so many other ways to receive backlinks.
How Back-Link Helps To Improve SERP ?
Backlinks are count as a + vote or positive in Google’s eyes, when someone give a backlinks to your site it mean google consider you have generate quality content that’s why someone choose your webpage to link.
Another factor is backlinks pass a link juice or we can say they pass a value to your linking page in terms of PA (Page authority) and Domain Authority (DA). But to get the value of that link you must have to find that is dofollow link not Nofollow. When you receive link with Nofollow tag that’s not add the great value to your site.
Why Few Backlinks Are Important And Few Are Not Important ?
When it comes to internet world it’s so huge and every type of people with different types of thinking are available. When google add backlinks as a high search engine ranking factor, people find lot’s of way to receive backlinks in different formats.
That’s suck the google users value, lot’s of site get on top of organic search results without having any value. Then Google found the different techniques to measure the value of backlinks, sometimes we have to provide the links of another website for easy to refer our users on that site, so Google release NoFollow tags for link. Most of time we don’t want to index our few important pages like, privacy policy or terms and condition so Google Release NoIndex tag.
But after increase the black-hat techniques by webmaster world for increase the sites backlink count, Google take a stick action and release Google Penguin Algorithm, which deals in certain boundaries for backlinks and down all the results, rank on bases of backlinks.
Now Google detect how’s your website in linking like, direct in article, through comment, other signature format or website you get a link is relevant to your business or not. Now Google count lot’s of factor while measuring a backlink and provide no value to NoFollow and irrelevent links.
Reciprocal Backlinks Are Not Highly Valuable
When it comes to reciprocal links they are not highly valuable, when google detect two sites point to link each other then google not provide so much value as it provide from single sided pointing, bloggers and webmasters often contact to each other and ask for link exchange.
Like you give me a backlink and I will return a gift in form of other backlink, so it’s not good way and don’t provide much value to your website. Join w3training school best seo program for deep understanding of backlinks and their effects in serp position.
I hope this article will help yuo to understand the concept of Backlink in SEO and their importance, If you have any suggestion to make this article more useful or have any query then feel free to drop a comment and I will be update this as found related info.