Keywords research the most important thing for any website, if you know how to do keyword research for SEO then you complete 50% work for target and reach to your potential work, now everything remaining is generating fresh and unique content with better quality and some Optimization Tricks.
Why Keyword Research Is Important ?
Keyword research is very important, to know who are interesting in your business and what they can type in google to find your services. If you have a proper sheet contain all the important keywords then easily you can target your customers and visitors with high accuracy and conversion rate. If you have keyword data then you can perform SEO of your webpages relevant to those keywords and reach to most relevant customers.
Leads for any online business start with, keywords user type to find the things they want”. If customers came through irrelevant source or keywords to your website, that’s worthless for your business and would not convert for purchasing and increase bounce rate of your website.
If you don’t have data sheet then it’s just like you have open a shop but don’t know who are your customers and what are the people who will buy things from your shop.
How To Conduct Keywords Research Report ?
There are few source you may conduct lot’s of relevant keywords for your product / business and then optimize for top ranking of SERP.
Brain Storming
Our brain have precious power to thing and taking decision, close your eyes and be a customer for your product. Notice the all things came in your mind and add in research sheet, thing if have require of the same service/product then what you can type in search engine, thing all the as much as possible relevant to same product. It’s most working formula and but still we can’t collect the data more than 90% from brain storming, but that’s my first preference and keep active our mind for another future research.
Make A Discussion With Your Team Or Friend
Every person have different thinking and philosophy for thinking and working so it’s better idea to discuss with a group of people , friends or family members, what they will search if they have require to buy same product you sell. I am 100% sure you will get some new thing and keywords those you never thing and not so close to those words.
Discuss With Previous Clients
This thing work when your business is old and got few customer online then you may add their thoughts, not only the keywords they find you but also add the things more accurately they love and connect with you. It help not to reach people think same as they but also help to increase your conversion rates.
Taking Help Of Google Intent
When it’s come to collect relevant keywords type your main keyword in google search, google intent will show all the relevant keywords and you may collect some quality data from the google intent features. Type different-2 words with all possible combination for collect large data for your research sheet.
Google Relevant Search Queries
Google is so intelligent and working on user experience, so every time when we search on google it show some relevant key-phrase for help their users. It help to people those type keywords very randomly and display the some accurate phrases to find they thing they want. So you can take help of this data and add in your research sheet.
Taking Help Of Keywords Research Tools
Keyword research tools are great way to find all the important keywords very closely to your business but they are not my first suggestion. According to me if you have to learn then search without help of tools, it will improve your thinking variation and broadness. Tools also bound you to limited keywords, you are the only person who can add some important long tail keywords to your list.
How To Make Keyword Research Report On Excel?
It’s always a good idea to arrange your keywords in excel with proper way like, their target, importance and placement. First of all collect an important keywords in single column randomly and then in next column use keyword phrase for give a perfect title to your post or page, collect all possible title you can.
Then filter you list with most important data, and add some more relevant keywords with the same title in next column box and use them with keyword proficiency for better SEO results. You may create your sheet your own way as you thing could be better.
Things To Keep In Mind When Do Keyword Research ?
- Don’t ignore the long tail keyword phrases to add in your list.
- Find the keywords your competitor use, it’s great and easy way, but keep yourself unique with title and content.
- Always adding some extra keywords, every time they came in your mind.
- Make research to be a buyer not to seller, thing through user intent.
- Make list with broad reach, research through local, national and international results.
- Add some call-out words relevant to your product offers.
- Use every work came into your mind, at-least one time.
Conclusion :- I hope this post help you to add some knowledge to your skills and may help you to think like a pro when performing keyword research for website seo and also help your in conversion. If you think this post help you to somehow then please share it with your social friend.