Black hat SEO is on of techniques which used for optimize webpages, but it’s dark side of search engine optimization. For be an expert of search engine optimization you must have avoid Black hat seo techniques. For discuss briefly go through this post, it can help you to understand better about these tricks .
There are lot’s of scam business come with fraud services, with the aim of manipulate the peoples and earning money from generating lot’s of clients through online sources. These type of businesses take help of black hat seo techniques for reach the people as much as possible through the search engine. Not only scam businesses are performing black hat techniques, but legal businesses also do this. Some use these techniques due to lack of awareness and some due it forcefully for reach on top of google first page.
Top Black Hat SEO Techniques Used By SEO Peoples
Clocking:- In clocking webmasters show different to the search engine, but someone visit this page they found something irrelevant. Most of time porn sites use this tricks, avoid this techniques if you want to stay make good relation with search engine algorithm by delivering more value to their users.
Article Spinning :- It’s the techniques to pick the article from other’s blog and spin it with tools or manually to manipulate the google and generate content new content for your site. In spinning most of time words are change with their synonymous or the other word with same meaning.
Doorway Pages:- Doorway pages are some pages those used for send users to another page, users send without their knowledge. It can be perform to force users for click by offering something and reach them to page which is relevant to they content they come or using clocking techniques.
Scrapping : – Scrapping is something related to article spinning, but here in scrapping we add some extra content and google avoid duplicate content to a certain limit. Most of competitor copy their the best one content and add some value to the content try to beat them. So google avoid this type of tricks for keep the value of unique content for content marketers.
Link Farming:- Link farming is something you create lot’s of websites with same niche and pass the link juice of those sites to your main sites. Google avoid this, because by doing all these things we increase the authority of our site, we do’t create those new sites for provide any value to users.
Hidden Text and links :- Most of time people use black hat seo techniques place lot’s of link to the page and hide them with css using display none, google bot read them for better navigation but they are not visible to users. Not only text but important keywords are also placed with same tricks and google hate this. Because doing this they don’t provide value to their users.
Commenting:- Commenting is On of old black hat seo techniques used to give the more information to google and less to users. In this techniques developers use lot’s of their important keywords in html comment tag, comment tags data always avoid by browsers but read my most of search engines.
Page swapping:- This is old techniques and currently not effective, before few year back people rank some of there with high quality content and good information. When they rank, webmasters replace that content with other low quality content. This technique was working when search engine crawlers take few days or month for re-crawling, but now search engines are work fast and more smartly, this techniques is no more working for spammers.
Why People Use Black Hat SEO?
I have already discuss, that’s just due to get on top of search engine results but there motto and businesses are different. Google update search algorithms like panda, penguin and hummingbird for provide best experience to their users, but still they are made by humans and not 100% perfect.
So Black hat SEO performers always make experiments to beat these algorithms and most of time they successful in their experiment. But it’s always have biggest drawback, you never every run long time businesses from black hat seo techniques.
How Black Hat Seo Helps To Search Engines ?
By using black hat techniques and get on the top, they give suggestion to search engines what they performs and when google detect them ,their teem make a deeply study of their strategy and understand. If they found something not legal and help websites to rank better then they check for the same thing globally. After deeply understanding they always add new things and update new algorithm.
Look life before any update like panda penguin and hummingbird. Before panda webmaster always stuffing and use lot’s of keywords unnecessary for rank better. Google found it un-useful and release panda to prevent these type of search results.
After that they found seo agencies make offers for link building, they analyse that lot’s of websites unnecessary linking to irrelevant sources and google update new algorithm. Still they are detecting lot’s of techniques help spammers to rise up. If you need to learn deeply about ethical search engine optimization techniques and clarify the black world techniques Join our advanced seo training program for deep understanding.
Conclusion:- I hope this article helps you to understanding the black hat seo world and their purpose. At last I will say only one thing, always go for user value, may be it will hard and take lot’s of efforts and hard work, but it will build your value and stand your business for long time and later you will got high ROI on your hard work. If you have any question related to black hat seo techniques then please feel fee to drop a comment.