Before we talk about the scope of digital marketing we need to know, what is digital marketing? It is a new way of marketing any product, services or business through internet and digital products like Computer, Laptop tablet and mobile phones is known as digital marketing.
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The usage of internet is growing rapidly nowadays, people have started spending most of the time on internet websites like Facebook, Twitter, Instagram etc. The evolution of internet has changed the way of communication among people.
Not just communication but also the modes of doing business have changed now. Everything has come online. You can do online banking transactions, purchase a movie ticket and even shop online without actually going to a shop.
This is the time when every single firm whether it is a startup or an established company is shifting their business from offline market to online. They have a specific budget for digital marketing. Digital marketing has become the heart of every business’ success.
Why Companies Are Shifting To Digital Marketing?
The reasons which made the organisations to change their marketing strategies and shift to online marketing are:
Increase In The Number Of Smartphones Users
The total number of mobile subscribers in India has reached 1,176 million in 2018 and the numbers are still rising. And if we compare this data to the world’s population, more than 60% of the people use mobile phones that were 1 % in 1995.
More Precise Targeting
If we compare digital marketing with traditional marketing, targeting your perfect and potential customers with very fewer details. You don’t have the exact data like the interest of the people, demographics, location etc.
In traditional marketing a business target everyone without knowing that their advertisement is performing well or not. And to analyse the results, it takes a lot of time in traditional marketing.
While in Online/digital marketing you can choose everything like location, the interest of the people, gender etc.
Cost-Effective
The best part about digital marketing is its cost-effectiveness. You do not need to spend a lot while doing digital marketing for your business. Your business can even achieve great results or leads through your potential customers without spending a lot of money on your ad campaigns.
Companies can get very good returns on investments if digital marketing methods are applied efficiently.
Digital Marketing Areas Where You Can Make Your Career
Digital Marketing field has huge scope in India in the upcoming years. It offers multiple options for you to choose the right job profile for you based on your knowledge and skills. Some of the major fields in which you can make your career are SEO, SMO, SEM, SMM, Content Marketing, Email Marketing.
Let’s understand all these profiles one by one:
SEO (Search Engine Optimization):- With help of SEO, using on-page and off-page optimization you can rank on the first page of organic search results of Search Engines Like, Google, Bing and Yahoo, without spending a single penny which you give in the different Ads. With Organic SEO your results show long-lasting 24*7 for your potential users.
SMO (Social Media Optimization):- In SMO you engage with people or your clients. It’s very important for branding any business through social media sites like Facebook, Twitter, Google +Plus, Pinterest and Linkedin. With Help of Better optimization, you can easily reach to the uncountable audience.
SEM (Search Engine Marketing):- With the help of SEM we use PPC and Display ads to reach to our potential customers on the internet. PPC ads are used for Instant reach of Business to potential customers on search results and Display ads are used for branding and target any business on Publisher websites.
SEM is all about learning how to spend your budget for the google ads with best optimization methods.
SMM(Social Media Marketing):- SMM used for advertising your business on social networking sites. Social networking ads are so effective and may be used in several ways like collecting a network of the same interest and increase your sales by reach to potential customers through the internet.
Job Opportunities For Digital Marketing
At present, digital marketing future for online marketers is very bright. A lot of companies has stopped hiring offline marketing team for their branding projects and shifting everything to online marketing. Therefore, the demand for digital marketers is very high but the number of professionals in the same field is very less. check briefly about digital marketing for job seekers.
You can search for jobs for Digital marketing, SEO, PPC, SMO, SMM and Affiliate Marketing on jobs sites like Naukri.com, Indeed.com, Shine.com. There is a huge scope of jobs in Digital marketing for making your future better.
The safest way to start your career in Digital marketing is to take a job. As you can learn more under the practical working environment where you need to face a lot of work pressure sometimes. But working under these conditions will make you a better digital marketer over others.
After gaining knowledge and experience from your job, you can search for other scopes in Digital marketing like starting your own business, website, blog etc.
Positions in which you can start your career are:
- Digital marketing executive
- Social media executive
- Social media planner
- Google Ads specialist
- Email marketing analyst
- content writer
After getting experience in your desired profile you can get promotion and very huge salary hikes. Those roles will be:
- Social media manager
- Digital marketing manager
- Digital marketing head
Scope Of Digital Marketing For Professional Bloggers
Professional bloggers are persons those write useful guide or information for their readers. Most of the time their earning source depends on Affiliate marketing and Google AdSense. They earning enough from their blog but they have need of traffic to generate revenue. Learn briefly about Digital Marketing Scope for Professional Blogging.
More Traffic means more revenue and Digital marketing help them in ranking high in organic search results, engage with users on social networking sites with useful information and run their SEM (Search Engine Marketing), PPC ads and SMM (Social Media Marketing) campaign for reach to their users rapidly.
Scope Of Digital Marketing For Entrepreneurs
Entrepreneurs are persons who build their own business with their ideas and resources. They must have to require of Online marketing to reach their idea and presence to more people. Without Online Marketing they can’t convert their business into a reputed brand.
With the help of digital marketing for business can easily reach their deserved sales and revenue with a small budget. The best part of Online Marketing is you can Start it with Zero or Small Investment. No Waste of money, high return on investment.
Learn And Earn As A Freelancer
Freelancing is the best option when people do not want to work under any boss or company. Be your own boss, work anywhere any time you like. Digital marketing offers you this scope to work under your preferable conditions.
You can even work by sitting at home taking multiple projects from clients on a part-time or full-time basis.
Scope Of Digital Marketing For ECommerce Stores
Digital marketing is the only key to success for an eCommerce store. For every eCommerce store, they have to reach the people who have the most interest in their products to convert them into sales. Product Listing ads are used to promote products of the eCommerce store, here are more details about the future of digital marketing in the eCommerce Industry.
Affiliate marketing is the most important part of online shopping stores. You give a few percentages of the amount with every successful sale to publishers (Bloggers or Website Owners) who promote your product on their sites. Re-marketing is also helpful for target your most interesting audience again and again for a certain period of time for the eCommerce Store.
It is observed that mobile and internet users are increasing tremendously due to the enhancement of technology. Therefore, there is high competition in the internet world also. The way you show your content and products makes or breaks your sales. Therefore digital marketing helps to attract target customers to your e-commerce website and enhance them to make a conversion.
Scope Of Digital Marketing In India
In 2018, the number of internet users in India was 483 million and now the internet users are expected to cross 627 million by the end of the 2019 year.
More than 40% of business depend on Digital marketing. With increasing of internet and smartphone users soon in coming years around 90% business will depend on online marketing in India. After the USA and the UK India deal with largest online shopping deals in eCommerce Businesses.
It is observed that digital marketing has got a sudden boost in the past years and it is estimated that digital marketing will generate over 20 lakh jobs by the end of 2020.
Benefits Of Online Marketing Over Offline Marketing
- High return on investment (ROI) through Online Marketing.
- Target only most interesting audience, pay only
- You can start without spending with a small amount.
- Advertising your products on specific hours, time or day bases.
- Fully Controlled as per your location, budget and time.
- Re-target ads to the organic audience who are seeking for the relevant service or product via Google Ads
- Controlled pay per click and display ads impressions
- Run awareness campaigns for upcoming events and products to the interested audience
Conclusion
There is a huge scope of digital marketing not only India but all over the world. The way of communication, doing business is getting changed. Everything is getting digital. Even our honourable Prime minister Mr Narendra Modi promotes the digital India program.
So, you can think now how much growth will be achieved in Digital Marketing by India and this is the right time to take the step forward & become the part of this Digital Era by learning Digital marketing form w3training school Gurgaon.