Scope Of Digital Marketing In Ecommerce Industry- Shift to the modern business tactics which is way more simpler than the complex traditional way of business. Big cabins and more investment is something which is outdated and more of an ache.
With the age of digitalization, the E-commerce industry has flourished into an empire which has no looking back. The venomous e-commerce have already started to give shrills to traditional business lines like shops and the undisputed malls.
What is the success story behind e-commerce? A well defined marketing technique! The world is going online with internet blazing its way across every life it is touching. The techno savvy world has no boundaries when it comes to effective business which is achieved by digital marketing.
The strategies prepared are no less than golden route retelling the successful scope of digital marketing in e-commerce industry. There are more to add with each revolution it creates by fitting the business in your palms.
What Is Digital Marketing?
Digital marketing are a set of techniques or strategies which aims at multiplying trafficking by conversion of visitors to consumers and retain existing potential consumers which maximizes your business through constant interaction and brand building. It is just like promoting yourself at different channels with improvised data and tricks.
Scope Of Digital Marketing In Ecommerce Industry | Facts & Statistics
- 67% of U.S populations are online consumers.
- More rapid adoption of Mobile and internet users.
- Online campaigns generate more sales.
- 81% consumers research first before purchasing a product.
- 60% use search engines for searching the products.
- $370billion to be expected in 2017 through retail sales in e-commerce shopping.
- 71% consumers believe they will get better pay back then street shopping.
- A consumer on an average visits 3 websites for making purchases.
Latest Digital Marketing Trends For E-Commerce
Optimize the business online marketing strategies with digital marketing which is the new fad among the business to generate potential buyers over time & a great ranking on the web page. Now that the mobile marketing is more predictable to grow, the focus has shifted to mobile compatible sources which are making huge impacts on e-commerce business.
- Micro-Moment Marketing:-Can u believe, we spend a total of 4.7 hours every day on an average on our smart phones & 41% check the phones multiple times even separation is unbearable for an hour. These situations are called micro-moment. Here comes a marketing technique to utilize it like a business man. 70% of potential buyers are mobile users, thus digital marketing as a scope for e-commerce.
- Location Based Marketing:-A consumer is most likely to feel best if he get offers from a nearby store which can extend a few kilometers. Beacon allows you to detect and connect to customers easily, then create relationship through notifications, push messages, alerts or even distributing coupon etc which is mainstream part of digital marketing to enhance e-commerce virtually and practically.
- On-Site Personalization:-Small or large e-commerce, personalization is the key to success. Do you know 86% of consumers rely on personalization while making shopping decisions & 73% of consumers prefer business that personalizes their shopping experience? Digital marketing makes it way to enhance this experience with way better tactics for e-commerce.
What Is The Benefit Of Digital Marketing For Ecommerce Industry?
E-commerce made a total marketing of 1.2 trillion$ with more than 1billion online buyers worldwide in 2013 and grows 14.1% year-on-year (YOY). These are just facts but a reality check to the befitting combination of Digital marketing with e-commerce industry where everything is online. The benefits reveal the scope of digital marketing for eCommerce industries to flourish.
- Increased trafficking
- More vulnerability
- Brand recognition
- Constant check on the results by tracking and monitoring them.
- Affordable as an investment
- Increased sales and orders.
- Boost up profits & return on investments
- Trendy strategies to give a wider exposure
- Authenticity
- Covers a large population
- You get to know about your growth and online market share visibility.
- Optimization through search marketing, search engine optimization, email & social media optimization.
- Link and back links for greater attention and visibility.
What The Future Of Digital Marketing For Ecommerce Industry?
India is on the threshold of digital marketing. The bigger companies have already set its foot tight on this which is the reason why they are making millions. E-commerce companies like Amazon, Flipkart, Ebay etc are live examples of great success and their growing goodwill.
If the two correspondence yester decades saw the rise of techno savvy youth, it is possible to see a whole world which has shifted to digitalization which can be foretold that the scope of digital marketing for e-commerce industry is bright.
Believe it or not, as per a report of World Bank, the e-commerce industries in India alone was estimated at a whooping worth of $13.5 billion in 2014 which is expected to grow by 7.7% around 2017 which is credited to the support of good digital marketing tactics.
Today every company is using various strategies to improve their online presence and to bring traffic to their website. Same thing e-commerce business are doing but when they adopt digital marketing strategies their work become much easier than earlier. They can bring targeted traffic to their website.
This is one of the most emerging field and career opportunities in digital marketing is increasing continuously. The scope of digital marketing is growing at an average of 14% every year. But it is expected to grow by 20% in 2020.