You might have heard about this term SEO (Search Engine Optimization), SEO analysis, SEO services. SEO uses. But still if you find this article that means you are still in doubt what SEO is all about.
It’s my commitment to you I will make sure to teach you all about SEO .
Now listen:
SEO – as the name suggests search engine optimization, that means that you have to optimize your content on the search result, it’s that simple.
So, the better you optimize your content, the better your position will be on SERP’s (search engine result pages), the better your conversion be and the better your business runs. That’s the reason we called that you must know SEO from the depth and all of its technique.
Now just to make it easy SEO is divided into two main parts
- On page SEO
- Off page SEO
On-page SEO
All the techniques used inside the page you want to get top rank for comes under on page SEO.
Simple isn’t it?
Whenever you publish an article you follow SEO techniques, to optimize your article in a best possible way, and whatever you do from writing a long article giving an eye catchy title and many other things inside that article, comes in on-page SEO.
Now Let Me Give You Quick Tips On On Page SEO:
Always choose a short and SEO friendly URL, for example when i type what is SEO on google
The website which has the top rank has URL like “guide/what-is-seo”
Your URL must contain your keyword like “SEO” and others it should not be like xyz.com/?123-ph-/ these are URL i have seen people use.
So please enter your URL manually and type your keywords in it and it must not be very long just short and simple.
Put Your Keyword First On The Title
Always try to put your keyword ahead of any other word, google algo is designed in such a way that it gives preference to words which are in starting then to others.
Thus when you start your title with your keyword it has a great impact on your SEO. I understand that some time we have to use titles like “How to” “What is”.
That is fine but try to start your title with the keyword you want to rank for.
Add Modifiers To Your Title
Modifiers helps you to rank for the long tail keyword, for example add modifiers like, newly launched, 2017, best or any other thing to make your URL eye catchy and rank for long tail keywords.
Thus it will help you to gain more and more organic traffic which is good for your business.
Put Keyword On The First Paragraph
Always try to drop your keyword on the first hundred words, try to put it as early as possible, it helps google to understand your content and rank it accordingly.
Keyword placement plays an important role on your SEO, but to not fill your whole article with keywords use them wisely.
Creating User Engaging Content
Now how to create user engaging content, the answer is multimedia, use pictures diagrams and even videos to explain things, that makes your content very engaging.
Thus reduces the bounce rate and finally improve the SEO of your website.
The changing Google algorithm nowadays is paying more attention to the user engagement, thus create a content which is been liked by everyone who reads it.
Use H1 For Heading And H2 For Subheading
Always put your title in H1 tag and your subheading in H2 tag, and not to forget to put your keyword in heading and subheading.
Google algo is designed in such a way that it gives preference to the title first then the subheading and then the other content of website, thus it is important to put your keywords on title and subtitle.
Use Bold And Italics Wherever Needed
Bold and italics plays an important role in attracting users attention while reading the content. Bold words generally include some important terms or words whereas italics are used for highlighting certain phrases or important lines. These make the text more creative and eye-catchy. Thus bold and italics increase the reading time of the user on your website.
Use Outbound And Inbound Link In Content
Whenever you write an article use outbound link, the outbound link refers to the external link you insert inside your article to some other website who have a rich content.
For example, if you find something which is written in detail as in Wikipedia you can give a link of Wikipedia inside that article.
That will help Google to understand what your content is all about and hence a better result on search engine.
Inbound link also helps in the same manner, let say you have written articles in the past related to the topic you are writing right now you could give their internal link, which will pass the page authority of that article to this current article.
Thus it’s a win-win for both the article, and it will help the other page as well.
Website Speed And Responsive Design
In today’s world people are using the smart phone more often rather than the laptop or PC, thus your website must be responsive so that it would open in a great manner on mobile devices also.
Else you would end with losing your mobile visitors, thus loss of business. So always try to make a mobile-friendly site.
The next things play a role in design is the site speed, how’s the structure of your website is designed from the backend. How fast does it load when someone opens your website.
If your website takes a long time in loading, that’s a weak point it will increase the bounce rate (It’s the number of visitors those of stay on your website to the one who close it) of your visitors.
Thus a high bounce rate decreases the overall performance of your website, it creates a negative impact on SEO. Thus bad rank on google search result.
Post Long Quality Content
You must have heard of the lengthy post and quality content all the time. But that’s not a myth, you can check it by yourself, it’s the old and gold kind of rule.
Google always give preference to the lengthy content, but that not the only factor but still try to post at least a 1000 words article.
Now, how about a quality content, well you must be thinking why not write a quality content, but still quality means when you understand completely what you are writing and how you could present it with a good example.
So these are the on-page SEO techniques, and the above complete steps explain very well how on page SEO works.
Off Page SEO
Now what is Off-page SEO, it’s the technique other than the on-page SEO, used to optimize your website on search engine results pages.
Off-page, SEO consists of three basic things, links, trust, and social reputation. Basically, anything you do apart from working on your site, to optimize your site using any technique to optimize it, comes under off page SEO.
Off-Page SEO Link Building Technique
Well, link building is still the most effective SEO techniques for getting the better position on SERP’s.
The point is still it’s in google also that the more other sites talk about your site the more value you get in SERP. Why and how.
It’s a very simple phenomenon, let me explain this to you with an example. When you heard of something from someone that it is good be it anything.
Let say a car if you’re planning to buy a car, when other people say that it’s a great car it gives your thought more value and you become more confident about purchasing that one.
The same is happening with Google search engine as well, the more Google found you on other websites the more value it will provide to your website.
You can simply check the fact here.
How To Find Out Great Quality Link
Now the point is from where and how to find the quality link and how to use them wisely. Whenever someone mentioned you in their website their link quality is always determined by their page authority and domain authority.
You can check the same in Moz’s metrics to calculate domain authority and page authority. Thus the higher the domain and page authority of a page which is giving you the backlink, the more valuable link it is.
Relevant Websites Relevant Content
Always try to get the link from sites which are closely relevant to you, according to Google, the backlink will only be valuable if you are getting it from websites those have relevant content to yours.
Google always want’s to see that is the link is editorially placed or it’s a paid link placement or you just randomly drop a link in the comment to another website.
When you like the content of other than you mentioned them in your website, that’s the editorial link that’s the most valuable link you get.
Size Up Link Quality With Anchor Text
Anchor tech is the text section of the clickable link, so when you mentioned someone in your post, you insert their link the word us chose to insert their link inside, is the anchor text.
Anchor text also plays an important role in ranking signal, it provides Google a good signal that the anchor text “text” is what the article is about.
Don’t put a habit of placing the keyword in the anchor text, nowadays it is considered as a spam activity.
Link Quality On Link Placement
The position of your link on the website also matters a lot, is it placed in between the article or at the bottom.
If the link is placed in between the article it is more valuable, rather than when it is placed at the bottom. Always try to get the link in the body of your article rather than in footer bottom or widgets.
Now it’s time to learn how to get the great quality backlink.
Guest Posting Is It Really Worth Doing?
Well guest posting is posting an article on other websites, on behalf of which you will get a backlink or payment.
This is also one of the most used technique people use earlier. But with the changing time, there is happing a lot of inappropriate activity with guest posting as well.
There are a website which solely exist for guest posting only just to transfer backlink, even there is no content there which they have created and even the site is unrelated to yours.
Just look what Google experts says about it.
Now the point is , is it really just a spam nowadays, no i won’t agree completely, see if you find a website on your niche which is of high domain and page authority, and it allows you to do guest posting then there is nothing wrong in it.
Content Marketing: Excellent Way To Build Backlinks
There used to be lot’s of techniques earlier which people used to get top rank, but now Google search engine is becoming smarter day by day, and there are people who are doing inappropriate activity are making it smart and smarter.
Now if you want to run a legitimate business, which you think would be long-lasting, then focus on content marketing, content is always the king and it will be the king forever.
But the great content consists of three basic things.
- Infographics
- Great Images
- Examples
Great content means when the user doesn’t just look at it they must read it completely, with the use of infographics, better images and the meaningful example you create an engaging content.
When you create an engaging content then people don’t only follow you they mentioned you on their website also.
You might have noticed that people always mentioned Wikipedia reason being its rich source of content, thus when people will like your content they will itself, mentioned you on their websites.
Social Bookmarking Technique To Build Link
Social bookmarking is a technique to bookmark any website on internet, to save them to edit them any time, and to access them from anywhere. This includes Reddit, StumbleUpon, many more.
Basically it is made to access any of your saved website from anywhere, but it is important for link building aswell and with that it will also provide you extra visitors for your website.
Social bookmarking sites are open platform for anyone thus when you drop your article on your category niche, it will be visible to all who are searching for it, thus there might be chance that they will visit your website.
The other thing is that you are getting a backlink, but it’s a nofollow backlink. Now you might be wondering how a nofollow backlink would be effective.
Wrong still it is useful for the domain authority and page authority and will help you to index your content on google fast. The other great thing is it’s safe to use.
Broken Link Building Technique
It’s one of my favorites, and it’s the one method which will give you a high-quality backlink. Now let’s have a look how you could get a high-quality backlink with broken links.
First, find out a way to find the broken link, you can do that by installing a chrome extension, like check my link.
Once you will install the plugin it will reveal you all the broken link of a website, thus find a website that has a large number of outbound links like Wikipedia, it’s quite easy to find the broken link on Wikipedia, as there are the huge number of the outbound link attached to it.
Now, tell the owner or the writer of that page about the backlink, and offer them a free replacement from your page.
Please keep in mind find a replacement for your niche only, else you will not get benefited by any backlink. It’s only effective when you get a backlink from similar kind of content.
Now that’s all about SEO, once use all these techniques on your website on each and every piece of content you publish you will see the result, for any kind of query please comment below and tell us.