Every business that is been planned today is always based on some strategy, then why not with digital marketing, in this article, I am going to explain to you how a small scale or a large scale business could make their business strategy in digital marketing for an effective result.
Now the very first thing is what is a strategy, a plan with action that fulfills the desired aim of the business is simply known as strategy, let’s discuss the digital marketing strategy step by step.
Generally, all marketers look at the ultimate goal and strategy of digital marketing need to have a great understanding of products, brand, companies before choosing strategies that will be effective for your needs. A successful strategy always needs a continuous careful monitoring
Goal Setting
The very first step is to set a goal, let’s say you are launching a new business with an idea in your mind, the only way you could achieve is through setting your mind what exactly you want out of it.
Every business was an idea before, it’s the imagination of that creator that leads to make it possible, let say you want to move from position A to position B, first you have to find out or discover the road-map, then when you will find out the direction then you have to choose what would be the best strategy to reach from point A to B as fast as possible.
“Setting a goal in a right way is your half success”
Take Small Action For Massive Success.
Now once you are done with your plan it’s the time to take action, only a good planning won’t make you successful until and unless you would not take action, The another important thing doesn’t take the huge step, just a step at once.
It’s not about how big action you take it’s about your commitment, it about how persistent you are throughout the journey, just take a small step and learn from it every day eventually you will reach your destination.
Track your Goals
Tracking your steps/goals is the best way to know that you are in right direction. After every step, you take to fulfill the need of the business track your steps, like how many customers had increased from last week.
- Analyze your previous effort and compare the results.
- Know the type of customers attracted to your business.
- Speak their language fulfill their need.
- Make a list of all of your customers for remarketing as well.
Goal tracking keeps you motivated throughout the journey and it will tell you, what was the weak point of your business strategy, how you can improve it again and grow your business with a
great speed.
Once you make a habit of goal tracking after each of your steps there is nothing you can’t achieve, just look analyze what is your key performance indicator and how to use it wisely.
Feedback for Never Ending Improvement.
Take feedback from your each of your customer, and ask them what they like and don’t like about your service/product. Learning is a never-ending experience and it should be. Ahe key, ask your customer and take action accordingly.
Sometimes you have to change your plans as well, then change it because to stay in present market change is the key. Your unsatisfied customers are the best one to learn from, ask them politely what they don’t like about your product/services and then take action to improve it.
Now let me summarize all these four points with the help of a real-life example. Let say you have planned to open a GYM, in a way of digital marketing the first thing you would is to set a goal which includes
- Deciding a name for your GYM
- Then finding out the location where the demand is high and competition is less
- Then you would create an online presence by creating a website
- Then you would do the online marketing
Now it all starts with an eye catchy name, this is the first step, then you would do an online research to find out where the large numbers of searches are present from people finding GYM, with that you have to set a budget and accordingly you have to look for a location as well.
After the research is completed and you are sure that this is the place where you start your first setup, then create an online presence, do branding of your name, now this could be beautifully done with social media, very efficiently with affordable prices.
Now it’s time to take action, Once your name is on hype through social media you can target those customers directly to your website, and without even moving from your chair you can attract all of them to your website, make a website which clearly mentions your USP.
- What kind of training program you have for your customers.
- What is the qualification and experience of your trainers?
- What kind of food or supplement you are going to provide.
- What are you working timing, or do you have the special arrangement for girls.
- What are the other facility you are providing ex- pickup and drop, steam bath etc.
- Finally what will be the fee structure and how they could contact you
The list is endless it’s up to you what is your USP and what will be your KPI’s. Then it’s time to take another action make them register online even they could pay online through website as well, just track their data, now it’s time to track your goals, just check how successful registration you are getting and what was your aim, if it is not fair enough then change your marketing strategy as well.
Now it’s the time to get a kick start now you are set to go and when customers visit your gym, just after a week tell them to give a feedback, if possible verbally else through a forum, click their random picture and post them on social networking sites, this will again engage more and more people.
Ater having different feedback from different customers you need to work on them one by one, which you think is most important first finish them, the feedback process must go on for the never-ending improvement. Join Our Digital Marketing Course in Gurgaon and become experts of Digital Promotion techniques.
Once you have successfully run your first unit, it’s time to focus on the another unit of your GYM to a different location, and this is how you can open your franchise to all over the world.
“Just with a Click, is the power of Digital Marketing”