What is Digital Marketing: In simple words marketing that is been delivered digitally is known as digital marketing sometimes it is also referred as online marketing. Ex, every damn promotional activity or advertisement you saw on the Internet, all content which there on the internet, even all social networking sites, they all comes in a way of Digital marketing.
How Is It Different From Traditional Marketing
Now that’s the most asked question that how is it different and what are its benefits over the traditional marketing. All the banners, holdings, pamphlets, television ads, newspaper ads radio ads, they all come under traditional/offline marketing.
While the online marketing is completely different it is delivered over the internet through phone or computer. But it’s the game changer, In traditional marketing, you can’t target your audience specifically, you can target location only through traditional ways.
But online marketing is a whole different and creative way to market things, it might be produced a business or a service, online marketing is the best and effective for the marketing, I will explain to you why and how, ex – let say you have given your ads for the television, and you already know that the amount you been charged it is basically based on the duration of your advertisement.
Now there are lots of limitation to it, first thing is, is it really necessary that people had watched your ads or they had changed the channel when the ad appeared, or might be your targeted audience is not watching your ad, and you can’t even track that, and even the worst thing is you still have to pay the full amount for the television ad.
But let say you have target youtube for your ad placement, now first thing is there are millions of channel which are there on YouTube so you have limitless option to choose in which type of content you want to place your ad, the next thing is if a user doesn’t watch that video or skip that and then you won’t have to pay for it.
The best part about digital marketing/online marketing is you can even track your ad performance like how many have watched them or clicked on it, over it you can target them with their age location, education qualification, their job profile. Thus it is comparatively very cheap and effective.
Does Certificate Is Required For Digital Marketing
The first and foremost thing is the knowledge, then it comes to the certificate just to make your cv more attractive, just to attract CEO’s of big company certificates are required.
Digital marketing certificate and digital marketing knowledge matters the most while going for an interview. There are many certificates available online like google ads certification, google ads analytics, hub spot content marketing certification, hub spot inbound marketing certificate etc. You can give exams here and get the certificates which will help you in getting job.
But most important is to have the keen knowledge about it because certificates are there to make you enter in an organization but it’s the knowledge which makes you grow there fast.
There are lots of google certificate which you can clear online and after that, you can attach them to your LinkedIn profile they are valid for 12 months, and after that, you can revise your test again for the further duration.