Keyword research is a practice followed by SEO experts to find out the best alternative keyword which gives the same result.
Now I will guide you how to choose the best keyword with less competition and high conversion.
The primary goal is to find the niche keyword, now what does niche means, it means the foundation keyword which supports the idea for your business. Keywords plays an important role in targeting the traffic and ranking your website. It is the most important part in SEO and PPC.
For example, if your site is about different vehicles, then you niche keyword would be like automobile, new cars etc, means all the terms which are closely related to the automobile industry, would be in your niche list.
Now just keep an excel sheet ready or take a pen or paper, and search for all the possible and related keyword which you think would support your business, after you are done with the brainstorming. There is a technique which would help you.
The most common keyword research technique used by most of the SEO professionals is google keyword planner. Basically, keyword planner helps you to give some alternative and new keywords idea and it will tell you the potential of each and every keyword you search in by telling you the no of the search for that keyword on the google search. Now I will explain to you how to use google keyword planner.
Well google keyword planner is a free tool that everyone with a Gmail id could log in and use it, it is basically an option added into the Google Adwords, now I will explain how to open and use google keyword planner in an efficient way.
First make a login to the Google Adwords (tool by google for the advertisers), once you are logged in on the categories above click on the tools, there you would find keyword planner, now in keyword planner there is three options to find a new keyword. Look at the image below this is how it looks like.
The most commonly used option is the first one that is, search for a new keyword using a phrase website or category.
Now it will ask you three basic details, your product or service, your landing page and category (not mandatory to fill).
Now lets say you have a bookstore, then your niche keyword would be like, best book store, book store near me, comic books, novels, bookstore with sitting, books on rent, old books, online books etc.
Now keyword planner will tell you about the search term like what would be the suggested bit for that particular keyword and what would be the avg monthly searches, in addition it will tell you different keywords which you might had think of.
Now it will make your work easy to tell you about competition for that particular keyword. One very important thing to remember is a keyword planner is just a tool which will tell you about the relatively close keyword for around your search term, it’s very often that it would give you a long-term keyword or any other alternative for that search term.
But still you might be thinking then why most of people use it, there are lots of other keyword planner created by other search engines as well but let’s every stick to the google. I agreed that most of the SEo experts use Google keyword planner, but there is a trick to use it, i will explain you how.
The above-mentioned technique is being used by beginners, i will tell you the magic trick now.
When we were putting our search term on the keyword planner after that it will ask you regarding the landing page, instead of putting your landing page put your competitors landing page into it.
See there is no rule set by Google to put your landing page only you could put any of the top company landing page those are champ in the industry, and then see the magic, now the search term provided by the keyword planner would be entirely different from the previous one, plus it will also cover the keywords on which your competitor is ranking upon.
One more idea is to put the Pinterest url for that particular category and you would find out the amazing list of keywords provided by the keyword planner.
Just make a complete list of all the keywords and in addition to it also note down their average monthly searches and suggested bid, on the excel sheet you had prepared.
There is one more option in keyword planner other than the keyword idea there is an option for ad group ideas, now when you click on the ad group adiea for that particular keyword it will give you hundreds of possible results to use, with their monthly searches.
Thus which combination has the powerful result or high searches with the low suggested bid is easily visible there.
As you can see that in the average monthly searches it is giving you a broad range, because right now we don’t have any running campaign, but still there is a trick to find the near about monthly searches for any particular keyword
Just click on add to plan option which is at the right side of the above image, for example let’s take an example of “used books” search term click on the option of add to plan
When you click on the option “Review plan” there you will find the near about impression on that particular keyword. Check the image below for more clarification.
Now as you can see it is telling us the impression is around 47.4 to 57.9, which is somehow a more relevant figure.
Different Ways For The Keyword Research And Keyword Selection.
As i had already mentioned that Google keyword planner is not the only tool for keyword research there are lots of other smart ways to find out the best keyword, and even Google keyword planner is not able to provide us the long tail keyword.
Now the question is how to find out long tail keyword suggestions, the answer is Google itself as like the above-mentioned keyword which we were searching for i.e bookstore let’s see how to Google help us to find the long tail keywords.
Now Google is providing us the long tail keyword like the popular online bookstore, cheapest online book shopping in India, thus you can always look down to “Google Search Related to”.
Now the other ways to find a long-term keyword for the exact match, for more conversion, you can always look for sites where people put their opinion about different things, like forums like Quora, I will explain to you how to find them.
Now as you can see in the above image it is showing us the best possible longtail keyword result, thus these are some useful ways that every SEO experts use to do a keyword research, hope you would find them interesting and useful.