Domain name plays an important role in the overall SEO of your website thus how to choose a domain name wisely, is the biggest challenge for the beginners. In this article i am going to tell you step by step how to choose a domain name, what should you keep in mind to make to legitimate, what are some myth about, exact match domain name (EMD).
First thing is what is the domain name, in simple words a domain name is the name of your website, is the name of your brand, is the unique name for your business, it’s the web address when people put on the internet finds you out.
Identify Need Of Your Business
Now how you must choose a domain, the very first thing is to know what your business is all about is it a service based on a product based company, do people search it on google or they use the app for it.
Let me clear this with an example, let’s say you are going to open an e-commerce business, like Amazon and Flipkart etc. Now the point here is, you can’t set a domain name related to the search query.
Reason being people are searching for different things on an e-commerce website, from jeans to shoes, from grocery to endless different things, thus you can not select a domain name which supports a particular niche.
Here you have to follow a different technique which follows, short, unique and memorable, thus your business name must be short as possible and it must not match any other brand name which exists already, and when it will be short and unique it becomes quite easy to remember it.
That’s the reason why most of the e-commerce website has a one-word domain name, eBay, Amazon, Flipkart and many others. So here you can clearly see the fact that their domain name is unique, short and memorable.
But there are other kinds of business as well for example if you are a service based company or if you handle similar kind of products, then you must use the product name or service name in your domain name, let me explain this with an example.
For example, if you have an institute for Digital marketing, you might have heard about w3training School, Digital Vidhya. Thus they are using the word Digital or training, in their domain name so that the SEO works for them.
The another factor is relevance how relevant is your business name to your business, simple. The more relevant it is the more legitimate it sounds.
You might have noticed big brand like CarDekho, Car wale.com etc. Any trip you plan online you must go through these websites MakeMyTrip, Clear trip. Thus the logic here is to rank them self with query people searching on google, plus that would be help full for the user also so that they get to know that yes these websites are related to the trips and thus they could easily trust them.
Myth About Exact Match Domain (EMD)
But you might have heard about when your domain name matches with the query, google consider it as inappropriate and more like a spam rather than the legitimate business.
Just because you have seen this tweet from Matt Cutts, but just read it carefully he said that “upcoming Google algo change will reduce low-quality “exact-match” domain in search result. He mentioned that “low quality exact match domains” he didn’t told that each and every exact match domain.
Now the point is if you are doing a legitimate business then you don’t have to worry about the google algorithm, you might have seen big brand like Cheap Flight .com there domain name matches with the search query “cheap flights” but as we all know that they are doing a legitimate business thus they don’t have to worry about google algo, they are still on the top.
Now try to understand it, just choose a word which relates to your business creates two benefits first on the google search result for best SEO results, second on the of your customer eyes.
When you have a small unique name which supports your business is always helpful for your business. You might have noticed few spammy websites like, when you search for “download online movies”
These are the website those are clearly inappropriate, they are not legitimate, they just want to trick the google search engine to get the first position, thus they are the reason behind Matt Cutts tweet on exact match domain names.
Else as i have already mentioned if you are doing a legitimate business you don’t have to worry about anything just do your work and choose a domain which fulfill need of your business.
Now i believe that you all are able to find a best possible domain to get a good rank on SERP and on the eyes of your consumers.