Well, now it’s a quite common question that, what’s the also behind search engine, how to they rank each site, in short, how does a search engine works be it anyone.
The concept behind every search engine is same, it is divided into three basic steps.
- Crawling
- Indexing
- Final Search result
In Simple terms. first bots crawls the website and report the data to the search engine, then search engine index index that data wit a URL in their database and after getting through several filtration, based on their alo, it gives the best possible well optimized result.
Now i will explain you how does search engine like Google, yahoo and bing works step by step.
Crawling >>
Every search engine first crawls the data, crawling is basically a scanning process to read out every thing which is there in the website, it include heading tags, keywords, bold or italic words, images, inbound and outbound link, videos infographics, it read out every hidden information from header to footer.
Even the modern crawler also looks for the link placement, where the links are placed and where are the advertising unit placed on the website.
They also crawls all the inbound or outbound link connected to that page as well, thus every link they found they must crawl it that’s how the whole internet is connected, google crawlers could scan hundred of pages in just a second.
Thus it is always advised to have a proper link structure of the website, thus it will be easy for the search engine to find you out, and any change you do on your page could easily be visible on the search results as well.
Once the crawler picks up every piece of information it send it back to the search engine.
Indexing >>
Indexing is the second step in this process, now all the crawled data will be saved, by placing them in a big database. Thus indexing is the process of collecting and saving data so that whenever it is required it could be displayed by the search engine.
Indexing is a kind of record, let’s take an example of our school books or any book index, thus on the index, there are few important things like the chapter title, it’s length or duration etc.
In the same manner, crawler fetches the information and then all the information got saved with a URL, which is unique for every piece of content it saves.
After saving the information, crawlers put your website on google search engine at some rank but it is your job to make it rank higher on google.
Computing and Ranking >>
Computing and ranking is the last step, it comes out when you search something on the search engine and it gives you the best-optimized result.
But the process is quite complex, it just happens in less then a second but, there are more than hundred of factors in which the search result rank depends, but there are three major factor which affects the search rank the most. These are the important factor which search engine look at first sight.
- Content
- Link Building Structure
- Social Media Presence
Now you might be tired of listening create a quality content, but this is not enough. There are several factors which you have to keep in mind to create a great content.
Your keyword must be present in your title tag this tells the google that what your content is all about, then your title tag must start with your keyword, then keyword in description tag and it must be there in H1 tag also.
Then google search engine checks how lengthy your content is, do you have LSI keywords in your content then it looks are you creating an original content or not.
After that, it sees how fast you page loading speed is, how often you update it. How you present your content with or without images, infographics, and videos.
Ranking in google can be improved by performing some digital marketing techniques. It can be done by performing some promotional marketing methods like SEO, PPC, SMM that bring traffic to your website. When traffic increases your website will ultimately rank higher in search engine.
Ranking is also based on user’s behavior on your website. Your website should be creative and user friendly so that they can spend maximum time on your website.
Then it looks for the keyword order are they exact match or not (Google give preference to exact match keywords)
After looking at all this factor it jumps to another factor before giving rank to your website.
Link Building Structure
Now the second factor which hits the rank quality is the outbound and inbound link, it will look at them all then it will check the quality of backlink your page is getting from other website, are they from a good authority website or not.
Then it will check do you have any broken link, Google hates broken link By the way. After looking and analyzing your site on your link structure then it comes to the final check, that is social media reputation.
According to google algorithm your inbound and outbound links should be relevant. Reciprocal backlinks means an agreement between two websites for placing their links on each other’s website. This is a black-hat SEO technique. Google also checks for reciprocal back links, if it finds so then your website rankings will be degrade. You should only use white hat SEO techniques for constant and stable result.
Social Media Presence
Now that’s a final check for search engine before it provides rank to any of the web link, it checks that is your content is user engaging does people likes it, do they share it, how many of them talk about it, it provides a strong signal to google that your article have good social signal or not.
Thus accordingly after looking at each and every fact regarding your content your link structure of site and your social reputation google provide you a rank on search engine result pages.
Now you must be thinking that, there are several factors, which you change on your page or website after publishing it, does google again focus on the same piece of content, the answer is yes!.
Every time you update anything on your page or complete website structure, google bots again crawls you and again it provides you a different ranking based on your changes on web pages, thus it’s a never-ending process.
That’s the reason you might have noticed that there is website those who exist on the second page of the google result, but after a day or hours, it runs to get better or sometimes poor.
That’s the beauty of Google search engine every time you make changes it will directly be reflecting on search results as well.