Google emphasis on fresh content that should be rich in information, so that it can provide good information to the customers. I wonder why, When we have already published a content that too fresh, unique and informational. Then why regular update is necessary in SEO? OK let me help you with an example.
Let us assume that you are running a coffee shop at the other corner of the city where you use to serve 100’s of customers every day. You just ignored regular updating and self improvement which is real necessity because without that you cannot just re-market yourself or people will forget whether you exist or not.
After some time you will notice a fall in the sale for sure. Regular update engages you with the mass and ensures that nobody forgets you so soon.
This is an real world example(physical service) likewise if we are offering a service and we aren’t in a regular update mode than it will take less time for people to think that you are no more in the service market as well as Google will also notice this irregular update and will consider your website as a junk.
6 Points To Understand Why Regular Update Is Necessary In SEO
- Regular update helps your website to get indexed frequently. When you are updating your website at a certain interval of time or say daily than it attracts Google bots to visit your website regularly and hence your every update done will be indexed very soon. By regular or fast indexing of your website will also ensure your better organic search result. That gives strength to the value of your page and hence your website will never lack on indexing and positioning.
- Regular update of your website will create social traffic to your post. You know that any
thing goes viral or popular on social media when it throws regular update for the content. It is because the more you engage people into your post, the more they recognize you. Posting your posts on social media platforms like twitter, facebook will create social signals towards your post and this will give you good position in search engine’s organic results. Since, Social signals improve your organic search position. - Regular update will also help you to get some inbound links. Why is it so? Let me tell you this, That whenever you are regularly updating the content of your website then you will surely attract someone to your post who might be a website owner of the relevant content to your website. If you are regular on your update then that person will surely paste your link on his Web Pages for the citation and that will increase the traffic for your website. Regular update in really necessary in SEO for attracting other website owner to your website.
- Regular update will increase the brand value of your product. Considering that you are regular on the updates for you website people will have more faith on you and on your service. That also helps you to build a strong domain authority. Website seems to be active when updated regularly whereas if you are lacking on updates people or Google might think that business has been closed by you.
- Regular update ensures that you are ranking for many keywords which your targeted audience might be looking for. Obviously when you post articles on the regular basis then you will have more chances to rank for many keywords. The niche of your website topic will be covered as much as possible and that will also rank you good on search engines.
- By regular updations you will get chance of fixing some errors or mistakes. Your content may include some grammar, spellings or fact-related mistakes that need correction. When you update your website regularly you will get chance of correcting this. This not only helps to update your website but also improve user experience.
- You can add content according to the latest requirement and queries of users. Content also expired at some point when there are updations and changes in trends. Thus to make your content updated with trends and needs of users you have to update your content regularly. This improve user experience and time in your website.
- Regular update plays a vital role to increase CTR (click through rate) of your website. How? When any post is attached with the Google authorship markup then it shows more CTR than any other post without it.
The snippet with the author photograph will attract mass and hence traffic will also increase. According to a survey attaching your post with Google authorship markup increases CTR by 40%. Isn’t it great to go for Google Authorship Markup with regular update in SEO.
Hence, We found the reason why it is necessary to update your website regularly to optimize your website for search engines.