As the name indicates, keyword research is searching for the keywords that your user might be searching for. In SEO it is very important to research for keywords that might trigger the search query of your potential users.
Keyword research is not just restricted to employing the keywords that you customer search for, but it also mean to know the present scenario of the customer and the change in trend of searching keywords.
We can say that keyword research is an important part in SEO. You can expect a high return and more traffic to your website, with a proper keyword research in SEO.
Importance Of Keyword Research In SEO
Researching for keywords might not sound as important as it is. You being a blogger, you can start writing about any topic but the problem is whether the keywords you are employing are going to give you the audience you are looking for. Let us say you are a guitar trainer and want to start a website that can attract and generate lead for your classes. Without correct selection of the keywords you cannot get the specific audience you are looking for like someone searching for “guitar lessons” that might trigger your website but at this time you cannot decide whether that person is looking for free online classes or proper on-site classes. OK, if someone puts in “guitar classes in Gurgaon” that is probably your targeted audience which might give you the conversion. Likewise there are numerous situation in which you have to decide the keywords depending upon your goal or conversion.
Techniques For Keyword Research In SEO
There are various techniques you can employ for researching suitable keywords for your topic while doing SEO.
Before that you must understand the topic of your website. Apart from that you need to also understand the type of viewers you are trying to approach with your content. You need to take care of your goals, If a customer reaches your website with the keyword you are using, will that make user to reach your goal or not. That is the main thing you have to keep in mind.
Coming back to the techniques you can use for keyword research in SEO. Some of the steps are:
Ask The Keyword Planner:
Keyword planner of any search engine helps you to find out the keywords that are in trend now a days. It gives us the value of average monthly search on any particular keyword and also helps you to build your keyword list by showing other relevant keywords that are used by the users.
There are number of keyword planner available. Keyword planner can be of Bing, it could be of Google as well as you Can use different other keyword planner from different provider.
Look Below The SERP For Search Suggestion
Whenever you search something in Google, SERP appears. Have you ever reached at the down of that page? You must have seen search related to your search keyword at the down of search page. From there you can get ideas for the keyword and you can add it to your keyword list.
Like, if you search for ‘guitar’ you will get related search terms guitar lessons, guitar classes or nearby to your location guitar classes. Something like that might become a useful keyword for you. Keep looking for the keywords at the bottom for knowing what actually people are searching.
Follow Long Tails Than Short Tails
Long tail keywords like “best guitar classes in your city” is probably entered by someone looking for getting classes in your city. Rather than someone entering “Guitar” that is a very broad keyword which might be entered by someone seeking information about the guitar classes but then also it does not give a proper idea about what that person is looking for.
But someone entering “guitar classes nearby mg road” it does show the motive of that person, who might be looking for guitar classes nearby his/her location.
Recent studies also shows that people looking for long keywords or entering long keywords are more converted to a sale (it can be sale or your purpose of website) rather than people filling short keywords. 70% of the new conversion actually comes from the long keywords.
So, it is recommended to do some research in long tail keywords than short keywords. Researching for keywords to do SEO is really an important task. It is like steering to a car, to maintain the direction you have to have steering otherwise car will be driving instead of you driving it.
Use Google And Youtube Suggests
When you search for anything, google itself suggest some complete words that thousands of people may be searching. These are great keywords to add to your website. You can also find these suggests on youtube also.
From this article you must be able to understand the importance of keyword research for the success of your business in SEO.