The three types of SEO’s are On-page SEO, off-page SEO and On-site SEO. As the name indicates these three SEO techniques work on-page or off-page or on the site.
On-page SEO is the most primary and important part when it comes to the optimization of a page. Best On the page SEO can be achieved, just by keeping some points in your mind.
These points are key to the success of any on-page SEO. When you will follow these techniques correctly you don’t have to cry for the traffic in your site and will help you to rank good on search engines.
What Are Those On-Page SEO Techniques
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Length is the key: Many of us know or might don’t know that the key factor of on-page SEO lies in the length of the content. The content of any page should reach to the maximum it can be.
The content should be briefly explained with proper choice of words that are relevant. So, it would not be wrong to say that the Google or any search engines prefers any article which is long in length.
The word count of any good article should be more than 1000 words. That is the way any search engine will find your content more informational and that is the 1st factor of on-page SEO.
Always give your title at heading 1 or h1: We should always keep this in mind that the keyword of your topic should always be covered up in the 1st heading i.e.H1.Heading 1 should be always reserved for the topic of the article.
We have to also make sure that there is only one H1 in any of the article. Sometimes Heading 1 rewrites with another headings and become more than one.
Word press is a easy to manage platform, which includes Title in the heading 1 itself but then also make sure you are using Heading 1 only for title.
Usage of subheadings at H2: Assign your other headings as H2.
- Please note that never ever use Heading 1 or H1 for other than the TITLE. The main Title or Heading 1 is treated as the main content of the page by the search engine bots and that is what can go wrong while assigning H1 to other sub headings.
This will help H1 to overwrite the headings and hence it will save your energy on on-page SEO.
One more important thing you have to keep in mind about Sub headings is that you have to at least include your keyword in one of the subheadings(If it can be in H2,that is great).
This is also a coolest On-page Search engine optimization techniques and will be beneficial for any website or blogger to achieve a good position on Google.
Title includes the keyword: Starting from the very beginning of any post, we should keep in mind that we should include our main keyword in our title itself. The title of any post is crawled by the bots of the Google at very first place and that shows your relevancy with the searched product or keywords.
Including the keyword at the very main Title is very much beneficial for on-page SEO of any page.
Add on to the TITLE: A title is the front face or the introduction to your post. It shows how good is your post, how much informative it is or how relevant is your post for any user.
To make your title attractive many of us use words like “best” , “quality” ,”2016″, “reviews” and many more. This keeps your user engaged to your title and finds it the best for them.
Use of SEO friendly Url’s: The URL of your post should be 3 or 5 words that is preferred by the Google. Why it should be short and mean? The url should be attractive, up to the point and should be long and irritating. Like if I use w3trainingschool.com/digital-marketing-course-gurgaon
So, this would be more attractive and straight forward to the topic. This also is an factor which helps Google to understand the topic of your page and it helps you to rank higher.
Don’t use ugly URL’s like: w3trainingschool.com/q-345
And don’t use too long URL’s as well like: w3trainingschool.com/t/3/fid/00943843…..274382/63473
Include Rich Content: Make your page look awesome with the proper information that can catch the eyes. Fill your page with images, videos, info graphics and other media content. That helps you in two manners:
It engage your viewers to your page because of the information you have provided is in more accessible manner. This excellent on-page SEO technique helps your website to lower down the bounce rate and retain the user.
This also helps Google or any major other search engines to acquire the knowledge about the website or the page content.
So, this helps you with double profit in terms of Search engine optimization of any website.
Employ keyword in first 100 words: This is yet another factor that keeps your on-page SEO up to the mark.This should be keep in mind that you are deploying your keywords in first 100 words of the starting of articles.
Don’t waste your time and resources on introducing your topic from different kind of story plot.Don’t revolve here and there just simply come to the focus of the keyword or your topic.
Outbound links:Outbound links are the links that connect your user to some other relevant page that provides the additional information or more deep knowledge about the topic
In here you have to keep in mind that go for the websites that have high domain authority or good online reputation.Why is it so?Because when you link your website to some other website,the authority of the website also passes to the linked website.That means if you link your website to a low domain authority website it can effect you website’s in a negative manner.
Linking your website to a outer source also gives an idea to the google about the content of the page.
We also know that linking outer website to our post may distract our user to some other website and they may not return back to it but then also it is very beneficial for any website to link to a outer website that have good authority.
You can use at least 2-3 links per post and that will surely work for your on-page SEO technique.
Inbound links:Use at least 2-3 links with every 1000 words you post.This makes your page rich in the information and this also shows that your page is showing a lot of information through your single post.
This also helps crawlers of the google bot to crawl through your post quickly and also helps google to crawl to your other pages.
This benefits you as well in order index the pages you haven’t or to provide the information to the google.
Responsive design: Your page should be 100% responsive for different devices.Google have already penalized mobile unfriendly site in 2015.
That means you have to keep your coding light and responsive.The images should be compressed so that the loading time of the page also get decrease.
Latent symmetric indexing(LSI): If you have long posts,then you don’t have to worry more about placing keywords in proper places because most of the time it is already placed well.
Use the synonyms of the keywords and find the other searched terms as well so that you can blend that well in your topic.
Use of Meta tags: Meta tags contain your meta title,meta description and the keyword.
Meta title is the title that will appear in front of the user at search result page.For that we have to make sure that we are using our main keywords in our meta title itself so that user can look at the title of the topic and decide whether the page is informational for him or not.Apart from this your Title should be attractive to attract the targeted audience.
Meta description is a kind of short introduction of your page.Our recommendation would be to use your focused keywords in the description as well.The description should be small but more convincing to the user.
Use of bold, italics and color content: Usage of bold to highlight important words, italics to show some phrase or proverb and color to differentiate something enhance user’s experience and attract him to your website’s content.
Bold is also use to highlight keywords in text to bring reader’s focus on it.
These above mentioned 13 factors will surely give you a good On-page SEO report and this manner you can be at top on the SERP.