Search engine optimization may sound like a rocket science for many of us but let me make it clear that it is not. SEO is mainly aimed to get your website in top organic searches after removing all the flaws.
But, it consists of much more than that. There is a whole new concept behind Search engine optimization.
Let us just discuss that and let us know what actually SEO do. We will start from the basic knowledge about search engines.
What Is A Search Engine?
You already know that search engine stands for those platforms which store ample amount of information and whenever it is needed by any user, it just pull out the most relevant information from its data base.
The information which is provided to you or the results you find through the search engines depends upon the quality of the content, relevancy of the content and how informational it is.
For that any search engine uses bots that crawls to millions of sites and store the information in it’s database with proper arrangement. Keeping the information in well arranged manner in some kind of library is known as indexing.
After you make any search over the search engines, it produces the report in front of you depending upon the factors of quality of any website.
What Are That Factors, We Will Discuss Later On In This Article.
So we are talking about search engines now. The 3 major search engines that we mainly use are Google, Bing and yahoo.
Google is the biggest search engine which is used by maximum number of people in the world and so, it is really necessary for any bloggist or website owner to get through all the possible factors described by Google to rank their pages in the Google searches.
How Search Engines And Search Engine Optimization Works
We already got to know the functioning of search engines from the above topic. Let us just discuss it briefly here.
Search engines are not capable enough to go and check every website one by one and get you the information because there are millions of websites that are live and millions of others join every day.
If That Is Not Done By Human So, Who Do That?
This is done by crawlers, that crawls all the websites and grab the information from them one by one. That information which is grabbed by the crawlers of search engines, that is arranged in library format which is known as indexing of the website.
After indexing any website’s page, the stored information is presented to every user those who are searching for relevant field of information.
Search engine optimization can be defined as optimizing any website in a manner that it can rank well in the search engines.SEO consist of techniques which will help any blogger or website owner to modify the content according to the need and policies of search engines.
So, we got to know that the search engine optimization is a real necessity for optimizing any website over the search engines or SERP (Search engine result page).
What Are Different Types Of SEO
There are basically three types of SEO, we know:-
- On-page SEO
- Off-page SEO
- On site SEO
- On-page SEO
On page SEO is a term used to optimize a web page according to the purpose of the page.We first of all, look at the content we are going to add into our page and whether the content we are adding is relevant or not.
How rich is our content?
That is the main focus while doing on-page SEO. We have to be very clear about the content we are going to provide on a specific page. It can consist of Infographics, Videos or images to improve the quality of the content hence, stepping towards good on-page SEO.
- Off-page SEO
Off-page Seo is a term used to establish your presence off the page. That means, to promote your website on different platforms (Social media, YouTube, bookmarking etc) and as well building good links. These activities build your reputation on the eyes of search engines.
And, if you have good reputation obviously the chances of your page ranking at a good position will increase.
- On-site SEO
On-site SEO stands for the method in which a website is customized so that it can be more appealing to the search engines and the users.
This method tracks the overall experience of the user like its loading time, its relevancy with the content.
As Google or other search engines cannot experience what we human can. We can just see how beautifully things are arranged, themes are set and the content. But search engines rate a website by its backend codings and how well it allows crawlers to crawl and grab the information about the website.
Summary
So, In the above article we all got to know how important Search engine optimization is and how it affects our ranking in search engines. Now, you can make changes to your site and are able to boost SEO page ranking. Keep in ind that SEO takes time to rank, and it won’t give you results overnight.
In you want to learn everything by doing online website, join our seo training program to advanced your search engine optimization skills.
Now, when we are already clear on that so we have to spend much more time to master the Search engine optimization (SEO).
We hope that you do well with SEO now and your position in the search engines go up.