It your are one of those who keep eyes over Google activities you might have seen some differences in search ads over Google search result. Recently Google have made many changes in Google Ads format and this is one of the major changes in Google AdWords in since Google have launched AdWords.
Recently you might have noticed changes in text ads Heading characters and descriptions also got enhanced this is due to changed in Google search ads formats. Google AdWords has almost made Google search ads length double what it was earlier.
What Are The Changes In Google Extended Text Ads?
- Expended Ads Are Double Of Earlier Ads Format
New expended ads formats are 2times bigger than earlier text ads in Google search result. In new extended ads result you have maximized heading which can enhance the performance of search ads over Mobile as well as desktop and going to increase your click through rate. Extended ads will show on all the devices and will wrap automatically according to device type.
- Why These Changes Needed For Search Ads
I don’t remember Google has made such a big change in Google AdWords platform in last 15 years. In recent few years Google notices that no of Google searches has increased tremendously from mobile and smart devices. Google found that the text ads are getting less CTR in mobile searches compare to desktop thus Google decided to make mobile search more efficient and effective and increased relevancy of ads. Bigger heading can grab user attention compare to earlier text ads format.
- What Is The Difference Between Expended And Standard Text Ads
Expended ads are near about 2times of standard search ads. In standard ads we have option for 25 characters in Heading. Two lines of description of 35 characters limit but with new expended ads we have 140 character limits to use for ads copy.
We have option to ad 2 lines of heading up to 30characrter in each line mean we can add more eye-catching words in new text ads format. In new expended text ads format we have one description line with character limit up to 80characters which is still grater that earlier text ads 70 character limit.
Thus adding more character in heading and description will add more relevancy and eye-catching words which will improve your potential visitor’s clicks.
- New Display Url Changes
In standard Display Url option we need to put our Display Url location where as in new Google AdWords Expended text ads format it automatically picks the Domain name we have option to add path for Display Url which is in two parts and limited to 15 characters each. Thus the new Display Url changes could be Domain name and adding up to max 30 characters in path.
- Is This New Text Ads Format Increase CTR
It’s quite easy to measure more eye catching words more visibility and more clicks. Reports have already shown that new Google expanded text ads format has increased the click through rate up to 20%. Also most of the Digital Marketer has observed that new search ads format has increased CTR up to 12 percent over mobile and other smart devices.
- How To Prepare For Expanded Text Ads
Quality score was already one of the most important parameter for successful AdWords campaign now it’s more important than earlier as increased character in heading can will add more relevancy to your text ads as well as relevant ad extensions are also part of quality score now.