The debate between traditional marketing and digital marketing is never ending and this somehow has raged conflict between these two sectors. With the popularity and new trend of digital marketing has arise the question that is digital marketing really a new traditional? Well there is nothing wrong in opting new technology which can be beneficial for your company.
It has been stated that the digital marketing has overpowered the traditional one in recent time. Traditional media has fallen miserably up to 160% whereas the digital marketing has made its grip even stronger by rising nearly 14%.
Though the both target the similar goal of drawing attention of potential customers for building brand still this has made us think that Are there any real advantages to using traditional marketing over digital marketing? And what is the big difference between these two anyway? And why traditional marketers should learn digital marketing? All these things will be discussed here
Types Of Digital Marketing Activities
Digital marketing is quite a broad term it includes number of things. Everything which is being advertised on internet is the part of digital marketing. Lets take a look over the most popular digital marketing types:
Email marketing: Email is the starting of the digital marketing and most used form of digital marketing which includes the massages or advertisement directly delivered to the targeting audience at any time when advertiser wants to. The perfect example of Email marketing is Online shopping companies such as: Amazon, Flipkart, etc. deliver emails that are tailored to meet the user’s requirement.
SEO (search engine optimization): This is the most common type of digital marketin g used by number of company to make their online presence extraordinary and best from rest which is also a kind of advertisement. It includes the increase in the visibility of the website or generating more traffic across search engine. This digital marketing type includes on-site technical analysis and improvement, to blogging, link-building and content creation.
PPC (pay per click): As the name says in this type of digital marketing advertiser has to pay for the every single click made on his/her website. It is not organic you also have to pay for the spot over search engine. The cost will depend on the competitiveness of the keyword you’re bidding on.
Social Media: This is also the powerful digital media targeting large audiences in row it includes managing brand over social media such as Twitter, Facebook, Pinterest, Linkedin and many others. This type has become greatly popular, mature and complex over the last few years due to increase in the people over social media.
Online Advertising: Online advertisement is way different than the PPC do not mix them up. This involves the process of advertising on others website. For example, you can buy a banner space on popular website, paying the website owner for the same.
Viral marketing: The most significant and the popular type of Digital marketing over internet which uses all the type of digital marketing which uses multiple channel to advertise your content. That includes videos on Youtube, blogs, email marketing, as well as some traditional elements, all aim to promote and advertise the product or content to the mass through all means of online communication.
Text messaging: With the rise of the smart phone in the market this type of digital marketing gained the popularity and become one of the prominent forms of marketing targeting the right audience by sending messages to them.
Content Marketing: It is the type of digital marketing in which you write and optimize content for your users to target them. It should be creative and relevant. Content marketing aims at building relationship with your users by sharing informative and valuable content.
Perks Of Choosing Digital Marketing Over Traditional
In today’s time people are more dependent on internet or they go online for any search and enquiry, millions of people make billions of searches on internet on daily basis. So it becomes important for the marketing company to reach to their target audience through internet.
Digital marketing is considered as the latest trend in market which is getting popularity and becoming successful. Digital marketing is the more prominent way of advertising below are the some of the benefits of choosing digital marketing over traditional one:
Digital Is Gigantic For Brand Awareness
Digital marketing is such a powerful tool of making and present reality is if you do not even sell online you have to be present on internet to make people aware of your brand so that you may get more customers and considered as the best. Since huge number of people are active over internet every search or enquiry is done online.
Online Is Tangible
Advertisement which is done digitally is easy to measure and one could get the result and effect of the advertisement easily. This saves your money and could tell you where you need to stop or change.
Digital Means More Exposure
Digital marketing is the platform which makes you reach to the people at global level and provide a good exposure to your brand or product if you go for the right type of digital marketing you get recognised by the people around the world. Digital marketing is very effective.
Digital Will Definitely Provide You More Potential Customers
The more significance digital marketing you are doing the more customers you will get. Digital marketing mainly focus on your target audiences. Services like SEO, PPC are the best example of digital marketing brining more potential customers to you.
Calculated ROI:
Calculating ROI is a key priority in every business, whether they are in digital marketing or not. It can be difficult to calculate the ROI of traditional digital marketing channels such as social media.
But with digital marketing methods calculating ROI is incredibly easy. You will know how much you have spent on every click and what your overall earning for a campaign were.
But it isn’t always that easy to calculate the ROI when you are doing your marketing offline – in particular with offline marketing strategies that involve multiple touch points. For example, if you are running a trade show in which there are hundreds of people who attend the event and buy from booths, then there is no practical way to calculate the ROI from each touch point individually.
The answer is an online data analytics solution like Google Analytics which can provide all the insights and analytics required to understand not just how much each campaign generated but also what was the return on investment (ROI) for each campaign.
A Great Platform For Customers Engagement
This is one of the best platform for the customer engagement you may connect to your customers or they could reach to you for any kind of enquire and feedback which is very much required for the good relation with the customers.
Conclusion
Changes are important with the time, technology is changing day by day and there is nothing wrong is choosing the best for your business which could help you grow more and in better way. Digital marketing is cost efficient as compare to traditional form of marketing.
You need to understand the requirement of time which needs the latest technology and new ideas. People today are more reliable on internet and spends their most of time online there could not be anything better than using this and advertising your brand or company.