Google is the king of search engine. These days Internet Marketing mean we need to be visible on first page of Google search results. For Digital Marketing purpose we use Digital Marketing techniques and utilize online tools to get more accurate result over internet. There are many tools available which are paid as well as free of cost and helps Digital Marketers in their work.
Google provides us many such tools which is so useful in Digital Marketing activity and helps us to analyze our work flow and progress. Few of such most popular tools from Google search engine are.
Google Analytics
It is one of the best and useful Google tool to monitor and analyze user behavior and your website performance. It helps in tracking the website performance.
With the help of Google analytics Digital Marketer can analyze and view the performance of user once they visit website. What activities user performed, time spend over website, goal conversion and what are the traffic sources they are getting. You can create multiple funnels and goals as well using Google analytics tools which can help you to track your performance and conversion.
- Google analytics helps you to track your user behavior.
- It indicates your traffic source.
- It helps you to improve your performance.
Google Trends
Google trends can help you to grab user attention topics. It is a search trends. When you open Google trends you can get idea which topics are trending so if you want to get your potential visitors attention you can choose trending topics related to your business and get user attention looking for similar services they are searching for.
Google Keyword Planner
Keyword planner is a part of Google Adword advertising platforms. Keyword planner is one of the most effective market research tools from Google which helps you to get exact search data over Google search engine. Google keyword planner gives us idea for product completion as well as searches at different location.
Keyword planner is most effected tool to create and run internet paid campaign. Keywords research is also very helpful to analyse your business potential in your target market.
Google Alert
Google alert is a content change and notification services offered by the google. Google Alert is very useful to keep a track of your brand value and reputation over online platform. Every Digital marketer wants to know what going for their brand and competitor brand over search engine.
How To Use Google Alert?
Google alerts keeps you update about any topic you want to know. For example you want to get alert for any updates regarding W3training School you can go to Google alert and create an alert for W3trainign School. So next time if any one share a link or there is any other information indexed about W3training School in Google search engine Google alert will inform you and you can check what information is indexed.
Google Adsense
Who doesn’t want to get paid for their content? If you want to make some money from your website visitors Google Adsense is the best way to earn money. It provide the way to learn from the website owners to earn money by their online content. Adsense works by matching your text ads or display ads to your sites based on your content.
How Google Adsense Helps You To Earn Money From Your Content?
When anyone wants to advertise on Google Display network Google place those display banners on their display network websites. If you have a websites where you get lots of visitors and want to make some money for those contents you can apply for Google display partner sites through Adsense.
If Google finds your website appropriate for display advertising it will approve it and you will get ads over your website WebPages and get paid for each ads click or impression.
Google provides several Digital Marketing tools which is free of cost for everyone. Every Digital Marketing professional can utilized these tools to boost your Digital Marketing strategies. Google has one of the most appropriate and accurate data compare to any other tools for digital marketing tools.