When it comes to Digital Marketing a landing page play an important role in conversions. In this article we will cover all important points that make your landing page more conversion able. It will help to implement the all factor in single page, that user trust your product/service and love to buy and connect with you.If your website is easy to find by potential customers and lot’s of customer’s visit it buy only few people buy, it means you have to improve your landing page. It’s same situation as your shop is available on prime location of market and people visit to you but only few sales are generated.
Landing Page Loading Speed
Page loading speed is first impression of your business in customers mind. A landing page with fast loading speed can help to get few more visitors as compare to pages with high loading speed.
A landing page with good loading speed can increase visitors who cross the tab with low loading pages. Somehow it helps to reach easily to users with low internet speed. Landing page affect your digital marketing efforts with easy to serve things method.
An Effective Heading
Using an effective heading with clear information helps users to understand your landing page. User decides and takes interest to scroll page deeply with having a meaningful and effective heading.
Landing Page With Full Of Call To Action
Call to action help users to take an appropriate action on things we want from users. Every landing page must have call to action implementation on regular distance. Always use a phone number in above of landing page, if you allow your customers to contact you via phone calls.
Now it’s time to encourage your customers to take an appropriate action which become meaningful for your business. Use words as per your business nature for take write action , like Click here, apply now, learn more, instant sign Up, Receive Call Back, Signup in 5 Minutes etc.
Always remember, you have to put take right decision for every CTA (Call to action) button or image, form or link. Is they land the visitors towards conversion flow or not, if they out of the conversion flow don’t forward them in that path.
Also use CTA in lower half of landing page, most of potential customers read full page briefly. So you have to provide CTA at bottom that they can take useful action and goes for conversion.
Landing Page Using Trusted Information
A good Landing page must have customer’s reviews, testimonials in text and video format. Review helps users to trust your brand and service. If they found useful review, most of customers will impact through it and love to connect with your business.
Transparency Of Things And Product
Transparency is part of psychology effect for humans, it help you to convert customers very effectively. Every time when you got a lead, no need to do extra effort to convert into a sale.
When landing page have full transparency, every customers will contact you be a real and more interested. Because your product/service match with their requirements, like pricing, tools and everything related to your business.
A/B Testing Your Tricks
Most of time we have lots of things to show in our landing page, but everything can’t be used in single landing page. So do some A/B testing with different landing pages for certain time duration and check their performance.
In digital marketing A/B testing play an important role in optimization things. When you found landing page with more conversion, make it permanent and avoid other low quality landing pages.
Images, Sliders Or Videos
Visual content is an important factor for a landing page as it works more fast and easily than text-content. Visitors will understand from images 60000 times than text. Images should be relevant, appealing and of high-quality that should enforce user to convert.
Why You Need To Improve Your Landing Page
If we will improve our landing page, we can achieve double of our current conversions. A batter landing page contains all elements that touch the potential customers mind and encourage connecting with your service.
Cost Cutting:- If you have highly conversion able landing page, your cost of marketing and acquisition. Your highly conversions also help to get benefits in paid marketing by reducing the cost per conversion. Your overall digital marketing efforts will pay high amount as per spending amount.