Google keeps updating their algorithms to make their search results more reliable for users and enhance surfing experience with Google search result. Google always keep working to make their system most reliable and prefer to show the most trusted and ethical results.
What Is Google Penguin
Google Penguin is one of the Google algorithm update which was launched in April 2012 with the aim to improve the search result quality. Google Penguin algorithm main purpose was to decrease search engine ranking for websites those avoid webmaster guideline and use black hat SEO techniques like link farming, keyword stuffing and other unethical method to improve ranking in Google search engine. Its main work is to check link building structure, link relevancy and link farming.
It checks if any low quality website is ranking at higher position just because of link farming.
Effects Of Google Penguin Algorithm
Main purpose of Google Penguin algorithm was to filter the quality of website and reduce other websites with unethical techniques, those websites which are avoiding Google webmaster guideline and practising wrong search engine optimization techniques to drive traffic and rank in search engine results.
After Google Penguin algorithm update many website lost their search engine ranking for few or more keywords. Those who were ranking on first page for same keyword went on 15 or 18th pages. Overall only 3% of website got affected by Google penguin updates. Penguin update main purpose was to stop web spam
- Penguin punished spam offenders those were missed last time.
- Removed penalties from those websites those were affected by mistake.
- Checking spammy links in website and refresh ranking position in Google search result.
Penguin changed the SEO industry and techniques – Google Penguin algorithm changed the SEO industry, those who were using unethical and shortcut methods to rank their website in Google search result got banned. Unethical techniques like link building, link farming and all other black hat SEO techniques using website lost their search engine ranking. This was a very clear message from Google that only information rich and quality websites which follow webmaster guideline and play fair with search engine guideline for SEO ranking will be preferred.
Penguin forced spammer and link builders to avoid shortcut tricks and focus on building quality links which are useful for internet user and relevant to website and products. Penguin focused to increase the quality of SEO and follow a fair guideline for all websites to enhance their website presence.
Negative Effect Of Google Penguin
However Penguin enhanced the quality of result in Google search result still it had some negative effects. Google penguin algorithm reduced the spammy activity in websites for SEO still it had few unwanted implications.
Google Penguin affected many small business and websites as loss of traffic and customers. Penguin made real and dramatics effect on many business.
Another major negative effect of Google penguin was Negative SEO. Negative SEO is when another website or competitor website builds spammy links or low quality links for your website and damages your search engine reputation. It is always easy to damage other reputation instead of focusing to improve own quality.
Google penguin later made several changes and update to recover from these negative effects.
Conclusion – Google Penguin algorithm played a major role in improving Google search engine trust and changing SEO industry. Before Google Penguin update link farming, Back link building, keywords stuffing and other short cuts techniques were considered as SEO practice to enhance website visibility in search engine ranking. Penguin screwed all wrong techniques and shortcuts method and made SEO a fair technique. It was very clear message from Google that no spammer and unethical practice will be liked.
However thin websites and negative SEO were few of the negative effect Penguin had which, Google is still working to recover from these bad affects and have succeeded a lot to overcome from negative effect. However lots of positive effect is worth over few drawbacks.