How internet and search ranking can affect your local business and let you grow faster, you can analyze yourself with this article. How much all of us are dependent to search engine result? We are treating search engine like a God for your every query. This is very much true internet users are dependent on search engine for getting relevant answers of their query.
Thus by creating more engaging and effective SEO-focused content, you can increase the chances of bringing in more targeted organic traffic. The more high quality and relevant content that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.
Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.
Also Check Important SEO matrices help to rank webpages
Here is a real life scenario of a local business I have seen which utilized the power of Search Engine Optimization to grow their business to broad level. This is story of a small shuttering store which is in a remote area of Gurgaon. You may think a how a hardware store whose products and services are shuttering and scaffolding can utilize Search Engine Optimization to grow their business?
Shiva Shuttering Store started shuttering and scaffolding rental store in Gurgaon, in Initial months they were not able to generate any business. As products like shuttering and scaffolding is only used in construction works so traditionally advertisement in public places was also not so effective. They started walking to all construction consultants still it was not so effective and they were not generating good amount of business to survive in market.
Business owner was from technical background and started a market research about business and ways to reach potential customers easily. After communicating with many construction companies and market strategies he came to know that peoples are searching for shuttering and scaffolding rental store over internet and there is a better change to reach to customers and generate business not only in Gurgaon but also in other areas. They made website for their business and filled all the related information about the services they were offering.
Still it was not so effective and this was a clear indication that creating a website is not enough to generate business only. There are lots of website over internet and people will not search with the name of Shiva shuttering store to hire shuttering and scaffolding product over internet. He found that he was only able to view this result in search engine if he searches with his store name.
Now this was the issue how to promote his webpage to users if they are searching for similar kind of services he is offering. Now days we understand internet marketing tricks better but five to six years back Internet marketing techniques was so new and very few peoples understand it. After a lots of research work he came to know that he need to target search keywords to drive search query. Search Engine Optimization is the way to target user search query called keywords and derive traffic towards your website.
SEO is slow process but generates constant and long term result in search engine ranking and other best thing you need not to spend any amount for it, whereas paid marketing cost a lot still takes time to generate better ROI. So owner planned to learn SEO himself and work over his website as they were lacking in budget to afford any SEO consultant for their website promotion. Owner searched for SEO institutes in Gurgaon and found W3training School ranking on top of organic result compared to other institute and was running no ads. Comparing and checking SEO ranking with other institute he finally joined W3trainign School for SEO training in Gurgaon and mastered SEO techniques which he implemented in his website and found improvement in his web ranking.
Within a few months he got his website ranked in first page and top five positions and started getting more calls for shuttering and scaffolding rental services. Now store started generating good amount of profit and planned to target other location and spread business in other nearby towns as well. Shiva Shuttering store is now getting better business from Gurgaon and other cites as well and implementing SEO regularly. This is how SEO helped grow a construction support hardware business for rental services.
Moral of the article is if a business like Shuttering service can implement SEO and generate multiple times business with it think about the benefits of other traditional business if they start doing SEO and generate organic traffic and result for which they need not to pay a single penny to anyone.
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