When it comes to seo every topic is more discussing and don’t have clear chit that these are working tricks or not. Same is Meta keywords those are more discussing topics and Google clearly say that they don’t use Meta keywords in their ranking signals.
But here we will the purpose of using keywords and why they are important in your seo efforts, but first get more familiar about Meta keywords.You may check some other seo matrices for rank important keywords on first page with any competition.
What Are Meta Keywords?
Meta keywords are values define by webmasters inside WebPages, generally they are used by search engines to find the relevancy of your content. But apart from this Google also announce they don’t use keywords, due to misuse by most of spammy webmasters.
How Meta Keywords Are Set In WebPages?
As we use other html tags to mention few things in seo , thereis predefined html tags to define keywords in particular page. Below is the html text example of meta keywords and this should be only use in head section (above the body part of page ).
<head>
<meta name=”keywords” content=”your multiple relevant keyword list, all different terms are separated with commas”>
</head>
This is sample code of Meta keyword in simple HTML page, but if you are working on cms like WordPress, Drupal, Magento you may use Plugin, modules to insert meta keywords from backend.
How Search Engines Treat Meta Keywords
Search engine like Bing, Yahoo, Yindex and others use latest technology to count the page information and its value. But Meta keywords are most important part that helps search engines to understand what information contain in this page and rank these pages for particular seo position on same search query as meta keyword.
Meta keywords is process to ask webmasters about the keyword relevancy, as like I read book myself and don’t understand any topic and ask to book writer about the topic. Same way Search engines take help of Meta keywords to understand about the topics and help in seo ranking for that particular keyword.
Why Google Don’t Count Meta Keywords In SEO Ranking ?
But due to over optimize and misuse of meta keywords Google announce they will not count meta keywords. So after Google announcement, lots of seo professionals forget the usage of keywords, but that’s completely wrong approach.
Google not count for relevancy, because seo professionals use so many random keywords even not closely related keywords to topic. I have lots of websites and when check their keywords list, some of websites contain list of 100+ keywords.
Why We Can’t Ignore Meta Keywords?
No one have to forget about the propose of meta keywords and there is not only single search engine exit from where users make searches. There are so many other search engine like Bing, yahoo who use for page relevancy and they become helpful in their seo ranking signals.
Apart from this most of seo expert do lots of experiment on meta keywords and found they are important and Google still count them. If not count then they also create a term with good keyword proximity. Some of expert also shows Google instant search results are also taken from meta keywords of top pages.
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