Links are very important from SEO point of view and affect your website ranking very much. Links are of two type Inbound links and outbound links.
Outbound links – Those links which point toward some other domain from your website are outbound links. Outbound links can send your visitors to other website though it is useful and improves your website search engine score. Outbound links gives search engine a clear idea about your website or blog what is it all about and creates relevancy with reference links as well.
To whom you should provide outbound links – Link those website or blogs in your website which is relevant to your topic and provides further and more relevant information.
- Link pages which add value to your topic and provide further information.
- Link articles which have higher domain and page authority
- Link those blogs which are relevant to your topics and will give you back link as well.
Few of the outbound links benefits are:
- Linking out sends track able traffic – When you provides links to someone else website you can keep a track of those traffics. Your links might boost their webpage rank and improves your relevancy as well. Might be they need seo service and finds your link most relevant and you may be able to generate business.
- Link sharing makes your website more valuable and relevant – Sharing link toward more relevant post shows your website relevancy and trust factor improvement for your content.
- Linking out incentivizes linking in – When you share links for someone it’s also increase your changes to get a back link from others.
Inbound Links or back links – Those links which is indexing toward from any other domain to your webpage or website is called inbound or back links when you get back links it boost your rank in search engines. Getting high quality back links is one of the most important ranking factors in search engine result.
- Moz Rank – Moz shows the popularity of webpage on web. Higher Moz rank mean higher ranking in search engine results. More high quality back links you get will boost your rank better.
- Domain Authority – When you get a quality inbound link it also boost your domain authority and search engine always prefer higher domain value results as it is adds a trust factor as well.
- Increase referral traffic – When someone index toward your webpage it mean you have higher change to get more referral traffic.
How To Create More Back Links
- Build a blog – If you are running a business build a separate company blog and add quality content and relevant content about your products and services in blog and link your blog to your website. This is one of the best options you can do to get back links without asking anyone else.
- Create content that inspires sharing and natural linking – write some magnificent and best articles which inspire other to share your content on web. As other shares your content you are getting back links.
- Be newsworthy – Get updated and earn the attention of bloggers or news media if they finds your link worth full definitely they are going to share your content on their WebPages. News and blogging sites have always better domain authority so you will be getting high quality back links.
- Links for links –Ask someone who also have similar content related to your product or services to share links with each other. Both of you will get its benefits.
- Guest post approach- It is the method of writing content for some other website and adding your website’s link in that content. They publish your content in their website which gives you a backlink from their website. But guest post should be done for high ranking websites so that your backlink will bring traffic to your website.
- Buy links – This is the last option get links instead of money from higher authority sites. But be careful search engines hate link buying if you are buying a link for a site which has already provided several outbound links it may not be useful for you.