Keyword research does not mean to look for best keywords targeting from SEO point of view but you need to target your audience what they will type search query while looking for similar services or product you are offering.
Search engine recommends targeting user search keyword query in your content so that search engine finds it more relevant to user query, check some key benefits of joining better seo training program to enhance your skills to next level.
There are many tools available to analyze your user search behaviour. One of the most popular and free tool is Google keyword planner from Google which is very useful in tracking user query data and getting relevant idea about user search query.
With right keyword research you will be able to understand the behaviour of your audience and will be able to target them more efficiently, as well as this will improve your search visibility and increase your brand awareness as well. Keyword research plays an important role in link building as well.
Link Building – Link building is one of the most important part of search engine optimization and improve website relevancy. Getting a link which is Hypertext indexing toward your website is called link. There are many ways you can create a good strategies to build link for your website and improve its visibility in search engine results. Search engines crawl web finds new data if you have multiple links indexing toward your website search engine gives your website more importance than other with less links.
Link structure
On page Links – You can build on page and off pages links on a website. When you interconnect your website pages with relevant keywords it’s called on page link building. On page link structures increase web pages relevancy and improve website navigation as well. A strong link building structure increases the page authority and search engine also gives it more importance.
Off pages links – When links from other website index to any other website it is called off page link. Off page links are very important search engine optimization factor and improves domain authority as well. If the links coming from higher domain authority website it is considered much more rank boosting factor from SEO point of view.
Benefits of Link Building –
Global popularity – If you get a link from other site it increase your visibility and you get more referral traffic assume if you get a link from a site which is popular in any other specific region it means you are getting more referral traffic which is making you more popular in other part of world as well. Thus you are getting a boost in your popularity and other search engine benefits as well.
Anchor text – It is one of the strong search engine optimization factors, if you are getting multiple links point to your page with a specific keyword it’s a good probability of your search engine ranking.
Trust rank – Inbound link improves search engine trust to your site as we all know there more than pages on web which comes under spam category. Same time multiple links pointing toward your website shows others trust factor which increase your website ranking in search engine results.
Boost to rank – If there is no update or any activity in your website it is a sign of decay at the same time if you gets a new link from any relevant source it gives your website a rank boost.
Social Sharing – Link building increase your WebPages social sharing which gives your website a social signal boost. Compare to any other medium social signals are stronger and gives a quick rank improvement factor as social networking sites are already a high authority websites.
Link Building Can Be Done In Many Ways
- Guest blogging
- Writing magnificent and best articles for natural backlinks
- Link for link
- Buy links
- Social bookmarking and social sharing