Adding Https to your website will help you get better visibility. Search engine Google has already announced that comparing to Http page Https is more secured thus they are given priority over Http in visibility.
As Google care much about security and want to show only secured results adding secured layer to your website is definitely going to affect your website SEO results. Implementing secured network layer is beneficial from many angels. There are two types of Https layer.
Extended validation SSL – Adding Extended secured validation may cost you between $100-500 per year. You must have seen extended Secured validation with all transaction websites like Paypal and bank websites. Extended validation secured layer use 2048 encryption to secure your website data.
Standard validation SSL – Adding standard validation secured layer to your website may cost you $0-100. Standard validation
Here are the few benefits of Using HTTPS on your website:-
- Increased ranking – Google has confirmed slight ranking boost of secured layer sites. Https is among 200 SEO list of search engine guideline which may affect your search engine visibility. However it is not one of the major factors to improve your SEO result still it may affect your search engine visibility slightly. There are few examples where after implementing Https to their website has improved their website visibility up to 5% in search engine result then earlier.
- Referrer Data – When traffic passes to an Https website the secured information is preserved. Whereas when traffic passed from an Https website to unsecured Http website the referral data gets striped away. Those traffic shows as direct traffic in your analytics report as unsecured layer can keep a track from where they received the traffic. Whereas when you use secured layer your information’s are preserved and you can easily track all the referrals data.
- Security and Privacy – Adding Https add a additional layer of security to your website which prevents your website being attack by any middle man. If your website has sensitive services like data services or transaction it’s always better to add secured network layer to your website to keep it safe from any kind of trapping attack. Https encrypts all communication like credit card information and browsing history and all others.
- Increase customer confidence – Most of the users looking for secure connection while visiting a website. Https website give confidence to the people that your website is safe and trusted to visit. This also ensure them that their personal information is safe in your website.
Challenges in adding HTTPS – Search engines like Google has already confirmed that using secured network layer add security to your website and will help you in ranking as well. Still there are few challenges implementing HTTPS few of challenges are:
- Speed Issue – As HTTPS ads an additional network layer between servers there may be changes it may slow down your website. As we know website speed is itself one of the important SEO ranking factor. Still need not to worry you should follow all the parameters to perform your website faster so that implementing Https will not affect your website speed, on the other hand new technology like SPDY offer you the options to speed up your website faster than ever.
- Costs– You needs to pay between $100-200 a year to add SSL certificate to your website which is not a negligible amount for many small websites. However if your website affects your business paying $100-200 year will give you more in return adding secured network encryption layer to your website.
- Not everything is HTTPS ready – Many old applications is not compatible with HTTPS and can have trouble. If you run Adsense on your website and add Https you may find there is a significant change in your income as Google will restrict ads to those who are SSL compliant. Even Google webmaster does not support HTTPS migration.
However the number of HTTPS websites are increasing day by day and search engines have already mention that using HTTPS will help you improve your visibility and secure your websites. Still you need to be prepared to face new challenges and effect of HTTPS in future. Join our seo training program to enhance your skills to next level, you got lot’s of benefits while join with us to learn search engine optimization techniques.