Digital marketing is growing with a rapid pace not only in India but throughout the world as well. While all other Industry are struggling with a growth rate of 5-10%, Digital marketing industry is booming high and already achieved growth rate of 30% last year and estimated growth for year 2016 is 40% and the most important part is that growth rate is not going to be stagnant in coming years.
Internet users India had already exceed 500 million and it is expected to reach 627 million by the end of 2019. India is the country with second highest number of internet users after china.
As the internet users are increasing day by day ecommerce industry is also on a booming path. Companies are shifting their advertising budget from traditional marketing to digital marketing strategies.
User engagement over social networks and internet penetration rate has given a clear signal that online presence is not only necessary but it is must for all the business who want to grow in new era. Look at the few interesting fact which will change your perception if you still among those who believe internet marketing is not effective.
From above data you can easily analyze the growth rate of digital marketing and its impact of online sales. With Digital marketing growth E commerce is also booming and touching new heights.
From above both of the images you can compare the growth of digital marketing of Indian market compare to rest of world. India in 2016 became world no 2 in internet uses by no of people throughout the world. As we see in 2014 India was on 3rd position where as now in 2016 it is on 2nd position.
With a penetration rate of 34.5% India is worlds 2nd most internet surfing population so its clear there are still lot to go. The growth is rapid in this field and still a long way to go with higher pace that’s the reason every freshers and professionals looking to build their career in digital marketing.
USA has Internet penetration rate of 88% and even few of the European countries with more then 95% of penetration rate where as India still at only 35%. This shows the future scope of Digitlization in India.
Government Digital Literacy scheme and many others factor are giving a boom to increase internet users in India. Online shopping industry is also growing with a rapid pace which is still getting sales from major metros and mid level towns only.
Digital Marketing and advertising is influencing peoples to buy and sell online and e commerce is getting more and more sales. With a hi growth through Digital marketing in business companies have starter spending more and more in Digital marketing as they are getting better ROI in Digital medium compare to traditional, another major benefits are all the expense and return are measurable which is not possible in Traditional Marketing.
High Demand of Managing Companies activity over Online marketing and improve company visibility has opened a new door or opportunity. Demand are higher then supply so Peoples have one new career stream as Digital Marketer which is flexible and providing high career growth.
Digital Marketing is a rapid career growth not only in India but also throughout the world. Companies are getting more and more dependent over internet to generate faster revenue for their business.