If you are seo beginner or professional and managing your own website or client’s websites everything you need to have a good working process to make any search engine optimization campaign successful. Here I have create a complete SEO work process for start any new campaign and reach it to the desired goal and make it successful.
We know SEO is so dynamic and there is no fixed rules for perform it, but still we have a complete process which make it easy. If you have manage some campaign without follow any process then go this process , I am 100% sure it will make seo easy.
In this process I am not going to tell you how to get ranked on first page of Google and other search engines but teach you how to handle any SEO campaign from beginning to the end.
Complete SEO Work Process
Research and Analyses:- Before running SEO campaign research and analyses is most important thing and it help to estimate the work process and duration in approx value. When you perform research for SEO it may be long process, because we have to count few metrics in our research report.
In Research report we prepare a sheet which include relevant keyword list, Keyword search volume, Competition of results in Search engines for relevant searches. In our research report we also analyse Domain Authority, Page Authority, Page rank, Inbound links, Alexa Rank and other so many metrics of Competitors.
Setup SEO work goals: – Before start working on any SEO Campaign we must have to know what goals we to target. If we have goal we can fully focus on it and easily target all possible category and relevancy search terms who meet our goal requirements.
Without goal every SEO campaign is fail, means it’s not useful. Any SEO professional may rank WebPages on first page of Google but its necessary they should be ranked on relevant search terms by potential customers. A proper goal setup helps to put your SEO efforts on right track and add value to achieve your goals.
Content Development:- After setup your working roadmap start creating content those contain information you want to spread out to your potential customers through your website. Before start SEO you must have all products, services, brand awareness and other valuable content webpage you want to rank. Content should be relevant for the website. It must revolve around the keyword you choose. Your content must include keywords at relevant places and must follow SEO guidelines regarding content writing.
On-Page SEO:- After creating WebPages first we perform on-page seo , in which we setup every pages with our important keywords . We create page in natural format which contain important keywords in most focused area of users and search engines. A well on page optimized page also help to reduce bounce rate of website and improve SERP position.
In On-page SEO we optimize, Meta title, description, heading tags, image and other advanced level on-page optimization. Our motto of on-page seo is to convince search engines that we are most valuable and informational page for our relevant keywords.
Off-Page SEO:- Most of time when competition is very high only On-page seo is not necessary to rank WebPages. So we use some off page seo techniques who help WebPages to increase their trust and value for their particular search terms.
We use social media sharing such as sharing on facebook, twitter, linkedin, Proper link building, social bookmarking on pintrest, reddit etc and some other techniques which count as a positive vote for that particular url and increase it trust in search engine algorithm.
Tracking and Reporting:- In SEO you must have to track your WebPages rank performance, with proper tracking data you can easily track your efforts and their effects. Tracking reports not just helpful resource for you to learn what seo efforts make changing in your SERP ranking.
Reporting is result of your hard-work it reflect your efforts in search engine position. In reporting we make a sheet which contains our SEO ranking for particular keywords in search results, improving in alexa, domain authority and much more.
Update Information’s and follow up process:- SEO efforts never bee stops, so always update your website for related information and follow up the regular process of adding new informative WebPages. Regular update helps in frequent crawling and helps in improving ranking of the website.