SEO is a slow and never ending process and requires lots of patience to get results. In order to get better SEO results you need to follow lots of parameters and search engine working metrics. A complete SEO campaign includes Keywords targeting traffic, Link building, monitoring your competitors, Market research and many other factors. It’s quite simple if you can measure your campaign performance you can improve it.
How To Check Your Traffic And Track SEO Improvement?
To monitor your performance you need to compare your earlier and current data. Increased traffic shows there is improvement in your web traffic but it does not mean that the traffic are from organic source only it may be trough paid ads also. TO keep a track of your organic traffic you need to some tools to measure your traffic data.
Also Check :- Learning SEO or Hire an agency which is Good
Tools To Check Your SEO Improvement:
Google Search Console: – Google search console or earlier know as Google Webmaster is a measure and free Google tool to measure your area of searches and improvement on Google search engine. In Google search console you can track a list of keyword your website is getting impression as well as being clicked. You can also keep a track of keywords you have improved your search rank and the number of keywords you need improvement. You can also check your improving keywords and pages getting most of the impression and clicks.
Bing webmaster: Same as search console works for Google search results bing webmaster helps you to analyse your performance in Bing search engine. You can track your keywords position and page rank as well as submit your website links to search engine so that search engine can quickly index our webpage. Webmaster tools are also beneficial as it informers the improvement needed and can be used as research tool to monitor search engine results. You can also keep a track how many visits you are getting through paid medium and how many organic visitors.
Also Check :- Google SandBox and how to recover your site from sandbox
Analytics tools: Using analytics makes it easier to track your performance and user search behaviour on your website. Analytics tools such as Google analytics or else provide you complete information about user who visited your website. You can track average time per user spent on your website. If the average spent time as well as average page visit is increasing it mean your SEO result is performing well. You can also track how many visitors reached your business goal. Analytics is a vast tool and can track lots of information you needed to check your website performance. Analytics is one of the major tools every SEO use to track their result and find the area where improvement is needed to achieve their SEO goal.
MOZ toolbar – Moz is an important tool to check website Domain as well as page authority. If there is improvement in your page as well as domain authority you are on right track. Increased domain and page authority mean improved search engine trust on your site which boosts your web page rank. Creating a strong link structure internally and externally which is also called outbound and inbound links also affects your MOZ ranking. Improving MOZ ranking is a positive sign for your SEO campaign.
Alexa ranking – Alexa is a tool from Amazon which have different working algorithm. This tool helps you to check your website rank. Alexa shows your domain ranking worldwide as well as country wide. Improving ranking in Alexa shows a positive sign for your website SEO affect.
Beside these tools there is multiple tools available SEO expert use to monitor their web performance. We should always keep in mind that SEO is a never ending process and need to be implemented regularly to get better result.
SEMrush- it is one of the most important SEO tools that every marketer use. It is basically used to perform SEO audit and check the amount of traffic your website is getting. It checks backlinks of a website and volume of traffic. It can also perform keyword tracking and competitive keyword analysis.