Google sandbox is a filter that searches quality result when targeting keywords. If you are not able to find your website with your targeted keywords in Google search pages, It might be a sign of Google sandbox.
Why Google Needed Sandbox?
Google needed a filtration process to show hi-quality results. There are many peoples who do spam related activities and practises and other banned activity to rank their web page result. Many of the website have no’s of links coming from multiple sources still they are not relevant and may website contains thin or copy contain to stop such activities Google and show trusted results only Google filter all the website and sends irrelevant sites in sandbox. Even their content is also duplicate or irrelevant that impact user’s experience in a negative way.
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What Types Of Website Are Sent In Google Sandbox?
Any kinds of website can be sent in sandbox that practise wrong activities and are not relevant. Like websites with thin pages, multiple irrelevant links indexing to website, Doorway pages in website, Link farming, following black hat SEO, cloaking and there are many more factors which can be the reason any website can be sent in sandbox.
How To Know If Your Website Is In Sandbox?
If your search keywords were ranking earlier in search results and now they disappeared in Google search or your exact domain name without extension like ‘www.yourdomain.com’ “yourdomain” is not been able to find in Google search it may be a sign that your website has been put in Google sandbox.
Why Google Put Websites In Sandbox?
Websites with poor SEO or using black hat techniques is one of the major reason Google puts most of the website in sandbox. Spamming practice and thin pages on the website is another common reason to put website in Sandbox. Google introduced sandbox to increase the reliability of results Google provide to their customers. As users are getting more and more dependent on search engines to find their results Google always focus on providing quality results which is most relevant to user query. Results generated from spamming of black hat techniques to grab the upper position are mostly irrelevant, thus customers may lose trust on Google results.
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How To Get Your Website Out Of Google Sandbox?
Build trust and escape from Sandbox – If you want to take you website from sandbox you really need to work very hard. Getting out of sandbox is possible but you need to work a lot on your website to built trust factor. Always remember Google only follow ethics and never like any activities which may harm user as well as Google trust. Putting your website in sandbox does not mean that you have been banned you may recover your website and get a better rank if you work ethically and have follow all the search engines guidelines.
Check your website SEO activity – Black hat or bad SEO is the most common reason of getting in sandbox. Check your website structure and see if you are following all the basic guideline? Check for all the inbound and out bound links if all the links are relevant to your website content or not. Remove all the black hat SEO from your website like doorway pages, Irrelevant links, hidden texts in your website, Check your meta data and every pages content, links and code.
Remove duplicate content – Remove the entire duplicate or copy content from your web page. Remember Google likes only unique fresh content in every page. Duplicity of content will never allow you to get out of sand box. If repeating of same content is necessary use canonical tags.
Add quality content and remove thin pages – Remove all the pages which have no information or less information. Thin pages decrease your website value and are of no use to user as well as yours. Add more pages with fresh and relevant content targeting keywords you need to rank on search results.
Build good link structure – Build a good inbound and outbound link structure to improve the relevancy to your website as well as content. Publish some fresh content on regular basis and share on social media. Try to get more engagement on your topic to improve the relevancy and trust of your website.
Use social signals- Using social media to attract traffic to your website is one of the simplest method of escaping sandbox. You can write relevant blogs on your website and share that on facebook or twitter to attract traffic. Running facebook ads can also help you as it bring traffic and more traffic is the sign of users’s trust on your website. This make google to know that your website is using different platforms to bring users.