PPC stands for Pay Per Click, it’s part of digital marketing where marketers have to pay a bid auction amount with every click of users. PPC marketing is very helpful for newly opened business those want to give a quick start to their business by reach to their potential clients and for business those have high organic search competition.
Now understand the PPC ads results with below image, I have search for a keywords “Buy Shoes Online” then google display search results pages as show below, where page showing combination of organic and paid search results. All the results are bordered with red lines are paid content and green result is organic and free results.
Two paid sponsored results are show above the organic results with having written, “ad” in yellow color , basically three sponsored results are show above the organic results and other PPC ads results are display is sidebar. On first page total 11 PPC ad results are show , three above the organic results and other 8 in sidebar.
Few shoes relevant ads are show for Product listing ads results, this is one of awesome advertisement feature for eCommerce store in AdWords, where it show relevant PLA (Products Listing Ads) with offer and current price rate as updated on website.
Future Of PPC Marketing
PPC is most reliable marketing model and preferred by more than 90% marketers in last few years and with it’s good Return on investment (ROI) and fast growth and in future it will be one of highest working module for every business. Best this about PPC campaign is it fit all business category and provide high value because of more control and reliable results for every industry.
Google AdWords and Bing Ads both provide the Quality score and bid strategy though this module we can control our CPC and daily budget. If we provide good landing page with high quality score we can achieve lowest bid amount per click.
In the present time, PPC is one of the emerging careers in the digital marketing field. Demand for PPC experts, PPC executives etc in India is increasing continuously due to instant traffic and leads for websites and businesses. Moreover, 40% of clicks come from the first three spots, which mostly have PPC ads.
Importance Of PPC For Any Business
- Well optimized PPC ads are show only with users relevant search terms.
- We have to pay the amount when users click and visit on our website.
- You have complete control of your budget, can start with small investment.
- You can show PPC ads in selected days of the week and selected hours of the day.
- By providing Good quality score achieve high ad position and with low per click cost.
- PPC not only increase website visitors but it’s very helpful in conversion.
- Users also love to PPC ads that’s why Pay per click ads have high CTR as compare to top organic results.
Drawbacks Of PPC Marketing
- It’s very risky, our single mistake can empty our complete wallet even without getting any profit.
- We need experts to create and manage PPC campaign.
- PPC experts are very costly, management fee is high.
- With Big Competing keywords, per bid prices are high and small budget holders can’t take benefits.
- You can’t learn PPC with reading blogs and watching video’s until not work with experts on live projects.
I hope this post should be helpful for you, if you have any suggestion, query or doubt then feel free to drop a comment