SEO techniques are used to improve website ranking as well as increase visitors traffic to your website. There are many SEO techniques we use to increase our website rank. Few of the techniques are not as per the search engine guide lines and are banned such where as few techniques are as per the guideline and follow the standard where as there are few techniques those are not banned but can be banned any time such. As per the standards SEO is divided in Black hat and white hat SEO.
Black Hat SEO (Search Engine Optimization) –
Black Hat SEO is the techniques which break search engine rules, creates poor user experience. Black Hat SEO techniques can drive traffic quickly but once it is detected by search engines there is long term loss and penalty for business. Black Hat can drive organic traffic but is once you get’s detected search engine you put your indexed link in spam box so using such techniques can harm your business and not successful in long run.
Also Check :- In Class SEO training or Online which is better
Techniques which come under Black Hat SEO are:-
- Hidden Text – User can always see your front end data where as search engine is more comfortable with coding. Writing important keywords in coding comment instead of writing quality content. Developer write comment in coding for remarks where as using few peoples insert targeting keyword in comment to increase search engine visibility.
<!-comment tag–>
<!-keyword keyword keyword–>
- Keyword Stuffing- Targeting articles from important keyword is very important as search engine relates pages as per search query. But repeating same keywords again and again is called keyword stuffing as are detected by search engines after panda update. So such kinds of techniques are band now.
- Meta description – Meta tags are the important keywords which are more readable to search engines then user. Meta description should be honest and never compare with any other competitors.
- Doorway or Gateway pages – These are the pages which are designed for search engines not for users. These are fake pages to increase your indexed links not for providing any user information. Such kinds of pages are not as per the search engine guideline and are banned once detected.
- Link Farming – More the links to your site is higher the authority is. But as per search engine links should be coming from relevant links only.
- Cloaking– It is a technique where the content presented to google crawlers is different from the one that is presents to the users. This is done to attain high rankings in google.
White Hat SEO (Search Engine Optimization) –
These are the SEO techniques which follow search engine guidelines. These are the best option for long term result as adopting proper ethics is best way to increase trust of search engines as well as users. Few of the techniques we should follow in white hat SEO are:-
- Quality Content – Writing hi-quality and user useful content is best way to increase your search engine ranking. Always remember quality is the king, search engine always prefer hi-quality results on top of the page as these are most relevant to search query and increase user relevancy to search engines.
- Keyword research and effective keywords use – Always target effective and important keywords in your articles. A hi-quality article without any targeting keywords is of no use as per your business prospective. Always do research on keywords using search engines tools to know the best keywords targeting your business so that your business boosts faster.
- Internal Link Structure – After creating quality content in your website always link your web pages with relevant topic together which increase your web pages relevancy and your authority as well. Search engines prefer to provide higher authority results on top.
- Quality Inbound and outbound links – Always try to get higher authority back link to your website. Higher domain authority websites links increase relevancy to search engines result. Always provide quality reference from your website. As we earlier also discussed quality is the king quality inbound and outbound links increases website relevancy and push up result position.
- Use Social pages and increase engagement – Social signals are the most effective and strong links which get index in the search engine quickly. Social engagements and links boost web page rank faster than any other links.