Why we do SEO? It’s quite easy as we know seo helps us to boost our website traffic. Increased traffic means more business. Before moving forward let’s have a look how we get traffic to our website. Types of traffic we are
Direct Traffic – This is the traffic coming directly to your website by those who know your website. These are generally those who know your business or came to know by your visiting cards.
Referral traffic – these are the traffics coming from other sources like other website or blogs. Those who write blogs and find your services relevant may index toward your web pages these kinds of links are also known as back link.
Social traffic – These kinds of traffic comes from social sites like Face book, Google+, Tumblr etc. Social sites are very popular ways of increasing your website traffic.
Search traffic – This is the traffic which comes from search query result in search engine. It is also known as organic traffic. Most of the users search for their query in search engine to get the results. When any user input their query also called keywords to search engine they get few options on their page which is relevant to their searches. Maximum of the users comes from search traffic. Improving search traffic is the main motto of Search Engine Optimization.
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Why We Do SEO?
SEO is cost effective – To improve our web presence and search rank SEO is the cheapest and best method. Compare to costs with other medium to rank our site like paid ads or banners SEO is most cost effective and have a quire better ROI comparison to other medium. Results of SEO are more constant comparing to other medium. As organic result never cost for any click or impression this is the most efficient way to reach to customer.
Search engine grabbing more market share – Users are getting more and more dependent on search engine results so making your website ranker higher is a key to get more business. As per search engine data 95% of users are dependent on search engine result. It’s very clear that without organic result people will have a very hard time finding your product. Investing a part of your business budget will give you better return of investment.
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SEO because your competitors are doing it – If you are not doing SEO still your competitors are doing it so in long run if you don’t optimize your website you be no more in competition. SEO is a never ending process as long as we keep doing it we gets better results. We always need to keep an eye on our SEO activity and updates to keep our rank higher than others.
SEO helps to make a healthy web presence – As search engines are updating their results and running new algorithms to show quality results we always need to update our site as per search engine guideline to. SEO techniques helps to improve the site structure and also quality content of website targeting keywords on those we want to see our search results on top of the page. Maintain a heather content ratio and keep adding quality content to your website and make it relevant to your website so that you result keeps improving.
SEO improves your local presence – SEO improves your local presence in search engine result, as search engine always show local results which are relevant to user search query. Thus improving local presence is very useful in aspect of business.
SEO is useful in brand building – As SEO improves the visibility in search engine which is so useful in building brand image for company. With a strong web present brand gains higher trust from user which is profitable in every view.
SEO is a long-term strategy– SEO is a long-term strategy as once you have made your website ranked to google search engine it is difficult to remove your presence from the google rankings unless other companies make improvements in their SEO strategies. Moreover, there is no direct cost of doing it. Rankings are based on informative and relevant content that follows google algorithms.