Search Engine Optimization is the process of improving visibility of your website in search engine result. SEO improves your website rank and traffic in search engines like Google, Yahoo, Bing and others. The more your site ranks in search engine result more you get visitors, Also check most common important seo matrices for boost ranking.
SEO is a slow and continues process and need to follow strategies to improve ranking in search engine. WordPress is a Content Management System developed in Php programming language and so easy to use that an average internet literate person can also create website using WordPress tools.
You need to follow some parameters while creating website and after creating website so that it is easy to optimize your website in search engine result. In these articles you will know the tricks and things you need to follow to Optimize your WordPress website for better SEO performance.
Use SEO Friendly Themes
WordPress is rich in well optimized and beautiful themes choose light and well managed theme to create your WordPress Website. Light and well managed themes helps in loading your website faster and website is one of the major SEO factor. Some themes use a lot code to create the layout and design. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Fast performing themes are good for your Google ranking, since the performance of a website is one of two hundred criteria that determine your ranking.
Create A XML Site Map And Submit To Webmaster
Submitting XML sitemap makes your website link index faster in search engine otherwise it may take lot of time to crawl search engine spider your WebPages and index your link in search engine database.
Use Headings In Your Content
Search engine give more preference to heading in content if your important keyword and content is in heading it makes easy for search engine to know about your content and optimize your webpage result. Heading is more preferred then repeating same keyword multiple times in article.
Optimize All Your Images
Search engines can’t read images but they give them weight age as per the alternate tag you mention with images. Info graphics and images are given more preference as image worth thousands words use appropriate and important keywords in image alternate tag to optimize your content more effectively.
Use Short Permalink Including Keywords
Use easy to understand permalinks including keyword rather than long url links. Search engine don’t care about any succeeding words in your permalink. Keyword rich permalinks will improve seo visibility and increase changes to get more click over other web links with inappropriate permalinks.
Don’t Use Flash
Search engine can’t read flash content and using flash increase your website loading tie which is not good as per SEO.
Install SEO Plugins
WordPress is rich in Plugins use any of the SEO plugins to optimize your website faster in search engine result. SEO plugins will keep checking the things you are following is right as per SEO perimeter or not and boost your web page rank in search engine result.
Do Not Use Any Black Hat Seo Technique
SEO is a slow and continues process never follow any technique which is not ethical as per search engine guideline. Black hat SEO can boost your website rank for few times but you will be panelist and your website can be banned by using wrong techniques.
Share Your Updates On Social Pages
Sharing your updates on social networking sites will boost your rank and help index new link faster in search engine. Social Networks are high authority websites and search spider’s keeps crawling new links there.
Create SEO Optimized Content
Content should by fully SEO optimized. Use of heading tags, bold and italics, make a content a content more attractive and pleasing. Content should include keywords in headings, at the starting of content and in title also. Keyword proximity, keyword prominence, keyword density should be correct. Content should be fresh and updated as duplicate content can be spammed. Images should have alternate text, it increase user experience.