As we know the words user search for a product is a keyword for you. Keyword plays major important role in optimization of your website. Keyword research is the most basic and most important part of research and analysis. You need to know what are the phrases or combination of words people search for similar kind of product or services you also offers and how to make user search reach toward your website and also check our seo guide for beginners who just start learning seo.
Importance Of Keyword Research
Keyword is the most crucial and important part of SEO. Keyword research helps you to track user search behaviour and the important and strength you need to improve to get you more visible to search engine for user query and increase your user traffic. Right keyword tells you where to improve your website and where you are lacking as well as targeting your audience and help to give a boost to your SEO work process to become more successful and effective.
How To Research Keyword
This is most important how to know which keyword is most important or how to make a list of all the important keywords? This is the most important phase as you can improve your user traffic through only once you know what exactly there query is.
Basic ways to find keywords are
- Google ads keyword planner
- google suggests
- youtube suggests
- Look below the SERP for search suggestions
- find competitor keywords
How To Know User Query?
How will you come to know what user query is? Not all the user will have same query there can be different query from all the different users. Still you can track a common query for majority of users and make a list of all the query and shortlist the most important user query to target most common searches you need to improve your visibility. If you are selling some product you need to target your keyword which gives you more conversion more traffic. Never think as per your prospective think like a customer. Few ways to generate keywords are:
- User survey: Ask users what phrase will use to search for related products. Different user can have different user query for same product or service. Make a list of the entire query they search for. User survey helps you understand not only their query but also what are their result expectation and a feedback to improvement.
- Online Tools: Many online tools are also available to make the job easier. Survey is not a easy task for vast or larger targeting area. Using online tools will give a proper ideas and list of keywords user search online. One of the most popular and free online tool is by Google named as keyword planner. This is a free tool which comes under Google adword account. You can search for related terms of keywords related to your product or services and check the keyword idea here you will find the related user query list user search for similar kind of product or service. This tools have lots of additional feature to make the search research more efficient
- You can short your keyword research by area –You may choose a target area or radius of area to know most used user query for a particular keyword.
- You can include or exclude particular terms in a phrase to get more closed or exact user query intension for a particular product.
- You can shortlist your keywords and know the numbers of query for a particular product or topic in time duration like monthly or yearly.
- Use Search engine auto suggest – Use can also use search engine auto suggest option to make a list of efficient keyword list. When you type in a search engine you get some automatic generated suggestions. Search engine displays the most searched terms related to product once you starts typing to related phrase.