As we know tools are great source in digital marketing for Business analysis and improve overall online marketing performance for any company. But most of best performing digital marketing tools are paid and when it comes to start-up business they are limited by budget.
So I have list out top 10 best tools for startups those can help you to improve your overall digital marketing strategy and performance. These all tools are free or very low paid subscription every one can afford without any difficulty and add them as a part of their digital marketing strategy.
1. Google AdWords Keyword Planner:- AdWords Keywords planner design for AdWords PPC but it’s very helpful for SEO also. Keywords are direction drivers for any any niche or business, knowing your business profitable keywords is first step of any business online marketing strategy.
You can find the search volume of particular and average bid price of any particular keywords in AdWords Keyword Planner. You may easily get collection of all highly relevant search terms used by users to find things you provide.
2. keywordtool.io :- AdWords search volume data is not correct, google show it with more preference. This tools isavailable with free and paid version, in free version you will get only limited keywords ideas for Google, bing, Yahoo and App store.
This is the thing which make it unique from AdWords Keywords Planner, You have multiple county level search volume with multiple search engine and app stores with different language. With It’s paid version you may choose more long tail keywords those often used by users finding the exact things.
3. Google Webmaster:- Now Google Re-brand it from webmasters tool to Search Console and it’s very helpful in digital marketing for check the website performance in google search engine and how your site read and performing in google.
It may help you to get search analytics, index pages,crawl status and many more, you may control your website activity by define which page to index and noindex through robot.txt file in Search Console. You will notify by email when google found any security issue with your site, so it help you to manage with security and anything which may spam your site.
4. Google Analytics:- Google Analytics is free for small and medium traffic sites and it show the activity of users on your site. It help to show the activity of your users in site, where they enter and leave. By analytics data you may measure and improve the site for more engagements and conversions.
4. CrazyEgg:- Crazy Egg is heat-map tool available with low monthly price and very important for startup, it can help you to count the activity of users mouse, where they click and spend more time. It help to improve the user experience of your site, you may easily know where your visitors get problem or where they focus and click more.
- Moz is very helpful toolbar for startups, you may easily observe the back-links and their value to your site and for local business, Moz Local is also high valuable can rank you better in your local search engine results.Alexa Toolbar:- As we know alexa measure the rank on traffic basics and help to show the sites ranking on traffic basics and you can use it’s extension to measure the traffic rank and back-links to your site. By using paid version you may measure all the keywords which sends traffic to you and your competitors, as well as your competitors backlinks.
- Google Alert
- Mailchimp- Mailchimp is basically a email sending software that helps you to send e-mails with attractive templates and content. You can send e-mails to your subscribers and can also check the report of their openings.
- easel.ly
For Improve your digital marketing skills and deep understanding of tools, their usage for drive online business join our advanced digital marketing course with live projects for fully practical exposure. If you have your own business website, you may learn by working on your own site and generate leads during the training period.