We know how important SEO is to boost rank of our organic search result. In order to boost the rank quickly or lack of knowledge we do some common mistake which may harm our rank and search engine can put your website search results to spam box. Let’s looks on some of the most common SEO mistakes people do when they avoid hire seo agency and implement their own seo strategy by learning yourself and most of time they burn their business.
- Keyword Stuffing – When we fill the content with target keyword only without adding any useful content is called keyword stuffing. Earlier there was a time when it worked but now a day’s search engines are smarter enough and can easily detect your techniques. After Google panda updates many of the website lost their position and visitors as they use this techniques.
Always remember keywords are the search query targeting your product and content always maintain a healthy ratio of combination of keywords targeting your audience never stuff keywords.
Also Check :- How to know your SEO campaign is Working or Not
Broken Links – Back links are important as a part of off page SEO but there is no mean of broken or irrelevant link to your website. Always remember as relevant link increase domain authority same opposite with bad links, links from irrelevant source which is inappropriate to your web content are consider as bad links to your website and can drop your position. Search engine downgrade the ranks of website that have broken links in their web pages.
Copied Content – Using other content is should be avoided. Search engines are smarter enough to detect copied content and put your result in spam box. Most of the people use SEO tools to change copied content but still is can be easily detected in an SEO audit easily.
Duplicate content – Duplicate content or repeating same content more then once causes duplicate content page. If you need to repeat the same content again on your website always use canonical links for such pages so that search engine will not create duplicate links.
Avoiding analytics – If you are not tracking your site data it mean you are not interested knowing user behaviour for your website. Analytics is a strong SEO tool which explains the user behaviour for your website. In Analytics you can easily track all the areas you need to improve in your website to make it more users friendly. Analytics shows you the average time spend by users, no of unique and returning visitors, bounce rates and all the other important data you need to know about your website. If user are spending time on your site still you are not able to meet goal you can easily check what are the exit point for users and how to make your website more easy to navigate so that users can easily reach to destination and complete your goal.
Not proper optimized with right keywords – Writing quality content and providing useful information to users can be appreciated still it is of no use if it is not targeting keyword related to search query or your product. It’s so simple user search their results with their search query which are called keywords if we are not making a healthier weight of targeting keyword in content it’s quite tough for search engine to find it relevant to your services.
- Excessive use of flash content – Search engine find it more difficult to read any content which is not is HTML. Using flash increase site loading time as well as not much friendly with search engines. Now a day’s HTML5 is having so many techniques you may replace your flash content with.
- Content spinning- It refers to writing the same lines again and again just by molding it. It looks like a new content but actually its old and existing. Google checks content spinning and this degrade the rank of your website.
- Doing too much internal linking – There should be a proper link structure in site to navigate it better and increase page relevancy. Over linking pages may harm your website rank.