SEO is basically divided in two major parts on page SEO and off page SEO. Both are essential techniques for optimization. It is very important to understand the importance of both the techniques to better optimize our search visibility.
On Page SEO –
On page optimization is the SEO techniques which are implemented within the website to get better search results. On page SEO monitors the website link structure, content, keyword relevancy and all the other attributes which are essential to build a search engine optimized Hi-quality website.
Key Elements of On page SEO – There are few factors which is most needful for on page optimization.
Page Copy – Quality and unique content are always preferred by search engine. Google have rolled many updates to show hi-quality results only to their visitors. As the users are getting more and more dependent over search engine results that’s why search engine is focusing over most relevant and trusted quality results to be provided to users.
While writing content for website we must need to target the keywords in article and maintain a healthy ratio of keywords in article. Over targeting Keywords never provide better result and are blocked by search engines and you have to invest in seo efforts with patience to get good ROI.
We also need to get in mind that contain contains useful and unique information. Content must be of good length and self explanatory.
- Title Tags – Title tags are the most important part of your post or page. Title tags must be relevant and targeting search keywords. By default your Content tag is the heading of your article and the most important keyword of your page. Google allows up to 70 characters to display in search result. Target your article within 70 characters to get your result more visible in search result.
- Meta Data – Meta tags or Meta data is a summarisation of your article whose maximum length should be 155-160 characters. Write your important keyword in an efficient manner which summarise your overall page. Meta data is the most important content for search engines, if you did not mentioned any meta data in your article search engine automatically picks top line or any relevant line from your content and shows in result.
- Heading Tags – Search engines loves the article which are arranges in a proper hierarchy. Headings tags explain the relation of content and sub contains. Article should always be categorised in headings <>. There should always be only one <h1> tag and can be multiple <h2> <h3> ….<h6> tags.
- Internal link structure – Pages with good link structure are always relevant and preferred by search engines. There should be a proper link structure. Internal linking of websites increase content relevancy. There should never be multiple links indexing to same page from another page. Links structure is major part of on page SEO.
- Keyword proximity, keyword prominence and keyword density– These are the most important factors for a website. Keywords should be placed at relevant places, in headings, in title, meta-description and meta title. Synonims of keywords should also be used.
Off Page SEO –
Off page SEO is the activity we do to increase our website relevancy. Off page SEO activities are done on other medium to increase website authority. Activity we do for off page SEO are –
- Back linking – Getting links from others website is called back linking. Just think why any other site will provide your website link? Back links should always be relevant and coming from reliable sources. The more links your website gets more reliable is your content which increase your domain authority and higher your website rank. Always request links from website which are relevant to your content and have higher domain authority. Getting links from irrelevant source can harm your web position.
- Promote your website on social websites – Social websites have higher domain authority as well as dense user engagement. Social signals boost your site links faster than any other medium. Each and every social post are considered as separate link to your site and get indexed quickly. Always try to get more engagement on social platform on all the social sites. Promote your posts and new links on social medium like Facebook, Google+, Twitter, Pintrest, Tumblr, and Stumbleupon etc. Proper brand awareness and brand reputation promote customer loyalty towards your brand.
- Social bookmarking – Social bookmarking always help in spreading your website links and as these are higher authority sites it boost your web links.
- Guest Blogging – Guest blogging is another beneficial activity you can do to increase your website relevancy. A good and quality content is a strong source of links to your website. Search engines always prefer others views for your website. Guest blogging sites should always contain a higher authority. Always remember content is king.
- Site map Submission – Submitting your website xml map to search engine is also a part of off page SEO. Search engine may take time to crawl your website and index your link so it’s always better if we submit website link to search engine to all the links get indexed quickly.
- Creating pdf and info graphics – Creating Pdf and Info graphics is also another source of off page promotion of your website. Info graphics are highly recommended by search engines.
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