Before we discuss about SEO techniques we need to know what exactly SEO is and why we need to learn optimize our website for search engines. This post is going to be helpful who just start learning seo for their business or join some seo training program to build their career in this field.
What Is SEO?
Search engine optimization is technique to increase your website visibility to search engine. As search engines are smarter enough these days still they follow certain algorithms and need to instruct in a particular way to better optimize our website.
SEO for Beginners from Abdul Hafeez
Why We Need SEO?
As we also discussed earlier optimization of site is necessary to make our web presence more visible. Assume if you are running a business and you need to promote your product what are the ways you try to make your product reach to more and more to the customer? You explain the benefits and attributes of your product isn’t it? Explaining your product or services in an efficient way makes a good impression to your customers.
That’s same with your web presence when users are searching about services or product related to your business you will defiantly want to make your presence there and want to make some business or business lead. SEO is an efficient way to make your web presence and trust stronger.
SEO Planning
You need to do market research first – Optimization techniques for different search engines can be different as every search engines works on their own algorithm. As we know that major search engines are Google, Yahoo, Bing, Ask, Aol etc. we need to make separate strategies for each and every search engines.
How To Track Search Engine Behaviour For Your Site?
Our site is getting more visible to search engine as well as customers or not to get a track we need to insert webmaster code in our site. Web-master now search console for Google is a web tool you must need to use to track your search engine result. Web-master helps to index your webpage to search engine faster and also gives you a track of keywords your website is getting impression and position. Collecting search data helps to target the keyword you need to improve your presence and you can track your rank easily.
Use analytics to get more clear data analysis. Using analytics code gives a closer user behaviour who has visited your website. After visiting your site how much time user spent what activities he did and all you can easily track through analytics code. Average spending time and visit per page will show how users are interacting with your website.
Submit your site map to webmaster and track your rank
Keep a track of your rank regularly and make a note of it. You can see the changes in search rank after making each and every change. Tracking website search behaviour will helps you to focus to the area you need to improve the visibility of your site.
Analyse Yourself?
Make a list of keyword you want to rank your website – The most basic of the SEO starts from keywords research you need to know the keywords you want to increase your website visibility to your customers.
Track your current rank – This will help you to know how much improvement you need to beat the other and rank on first position.
Make a list of your competitors – Check the websites those are ranking on the keywords you want to rank.
After getting all these data you need are ready to execute your SEO planning which will improve your website rank in search engine query result.
There are many SEO techniques to improve your website rank the most basic is
- On page SEO – The techniques we use to improve website result within the website is known as on page SEO.
- Off Page SEO – The techniques we use to optimize our site on other website or related techniques are called off page SEO. We will discuss about all the techniques in next blog.
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