Google Panda is an algorithm developed by core Google team in 2011 whose aim is to show hi-quality content sites in search result and lowering the rank of low quality or thin websites.
The name Google panda is kept on the name of the Google engineer Navneet panda who get the credit of developing such algorithm to replace the quality result with low quality or irrelevant results. After implementation of Google panda in 2011 many of the websites who were ranking on the first page containing irrelevant content or duplicate or copied content lost their position far away.
Many lyrics website observed quick fall in their results some of them even lost 92% of the visitors they were getting ranking to the first page. Most of the websites using copied content and thin quality or poor content lost their position.
Why Google Needed Panda?
In order to explain the logic behind Google panda algorithm is so simple. Google want to show only relevant and quality results to users. Let’s ask few questions?
- What if Google is your business? = would you like to lose your customer trust? If you are the one who is showing the result to customers which is not relevant or as per the user query.
- What’s the benefit of showing same content again? – If two or more web pages are showing same article what the benefit of showing both of the pages instead of showing something new in every results which may give user something new to learn or may the point user is looking for.
- What if the information presented in article is not related to the search query? – Why to show the result if the search query can’t be answered in the webpage.
- Was the result in page written by some expert or just to shallow the page?– Is the written content useful or just to fill the page length. Always prefer to get some good content written by expert.
Answering above questions is not so tough, hope this is enough to explain why Google needed such kind of algorithm.
Effect’s Of Google Panda On Search Engine Result?
Are you one of those who think Google Panda killed SEO or SEO is getting harder day by day? Google never banned SEO and always prefer sites on top of the result that follows optimizes policy.
Many of the webpage’s lost their search engine result position after Google panda update. The most appropriate examples are lyrics sites. As all the Lyrics sites have same contain copied all they were sent in Google spam box.
Due to panda update, content writers have to write relevant content, context, and images. Content should be fresh and new and it should not have any duplicacy.
Is Google Panda Killing SEO?
Many of peoples think Google is making SEO tough day by day, but if you think so the answer is no. Google never ask you to follow wrong ethics to boost your rank in search engine result. As Unethical habits can harm your business and customer trust same with Google if you are thinking for any shortcut it may harm your webpage rank and lose search engine trust.
Good SEO For Google Panda.
- Google want to show quality and unique result- Targeting your keyword with relevant content on your site. If the targeted keyword relevant result is not available on webpage you will lose the trust.
- Quality of content matter – Quality of content matter more than quantity. It not like that the webpage’s full of length will rank Google want to show the most appropriate result rather than lengthy and low quality.
- Remove bad links from your pages which is indexing to some pages which are not relevant.
- Always remember nothing beats quality.
- Keep an eye on every Google Panda update.