“It is the Golden Age of Digital Marketing”. Due to changing trends of marketing and habits of customers to use the internet, the scope of digital marketing and related jobs is also increasing. More than 80 % of the world’s population is on the internet and that is why the digital world is becoming a new market for the products.
It has got such high demand in recent times.
Have you ever think of How and Why Digital Marketing has emerged suddenly?
The answer is due to the changing habits of the consumer for using the internet for every purpose. The Internet is a whole world in itself, you name a thing and you will get it on the internet. Almost all of the world is on the internet and that makes things count.
Earlier businesses use to advertise their products on Television, Radio, Billboards, and pamphlets, etc. but now these traditional ways of marketing are getting older and outdated.
Now, most of the people are on the internet and use that for various purposes like searching, shopping and connecting with people.
Businesses are finding digital marketing is a better marketing campaign than the traditional way. Nowadays a big MNC to a startup business everyone is on the internet and they need a working professional who can do marketing on the internet.
From the last 5 years, many things have changed and the way of marketing the product has also changed. Drastically every business in on the internet and it is creating jobs for the digital marketing professional. This sudden change has created a number of jobs in digital marketing and will continue to do so forever.
Why So Many Jobs Available In Digital Marketing?
Digital Marketing Is At A Peak
Due to constant increasing digital marketing demand and need, its professionals and experts are also in huge demand. This led to an increase in demand for digital marketing jobs. Every company is adopting digital marketing methods leaving behind the old and outdated traditional methods.
Due to the constant increase in digital marketing needs, its agencies and companies are also mushrooming these days. This led to an increase in job opportunities in this field.
Even famous celebrities and stars promote their new movies, shows, or their brand ads through their social media accounts. They hire famous and reputed agencies for this purpose. This shows its need and importance in every field.
Digital Marketing Is Cost-Effective
Digital marketing is the most cost-effective method of marketing. You don’t have to spend a large amount of budget for promotion and marketing.
As Digital marketing is interest-based, you can target only those categories where you want to market your product like if you sell baby products then you want to target people aged 25 to 40 years.
Digital marketing is a technique that every business can afford whether it is an MNC or a startup business. Thus the hiring of its experts is increasing.
Moreover, digital marketing very economical as here most of the things are free like SEO, search console and google analytics, etc. and you have to pay as per clicks. This makes digital marketing so cost-effective. This is the reason why digital marketing scope and jobs are continuously booming.
Due To – The Internet Era
The present Era can be called the Internet Era. Everything can be done on the internet from shopping to searching to connecting with people. Therefore a new method of marketing has emerged that has dominated the marketing methods in no time.
Digital marketing thus becomes the preference of all the business sectors to promote their products and connect with people. Companies like Amazon, Flipkart, Make My Trip, Yatra, Food Panda, etc. has become a brand now just by doing digital marketing.
At present India has 4.38 billion internet users and 3.48 billion social media users. This makes digital marketing important than ever for companies.
Ever Rising Scope Of Digital Marketing
Digital marketing is new in the market and its scope is continuously increasing. Thus the scope for getting a better job with better pay is also expected in this. It is also been observed that digital marketer is paid a lot in comparison to other job profiles.
At present, there are many jobs available in the market and it will always boom up and grow. “It is believed that Digital Marketing will generate more than 20 lakh jobs by the End of 2020″.
Competition In The Digital World
Digital marketing has come up soo efficiently that it has created great competition in the digital world. Surviving in the cut-throat competition is necessary for every company.
Thus to stay ahead of other competitors, every business companies choose the best digital marketing team, agencies or individual digital marketers.
This led to an increase in demand for digital marketing and thus jobs in digital marketing. Big companies even have their own complete digital marketing teams to handle the work of marketing.
A creative mind and sufficient knowledge are enough to enter this ever-growing field. Digital marketing also has many job profiles thus it provides ample growth opportunities.
Job Profiles In Digital Marketing
Digital marketing jobs are in much demand nowadays due to the increasing scope of digital marketing. India’s largest job portal- Naukri.com alone shows more than 25000 jobs available in Digital marketing only.
Salary and job opportunities in Digital marketing are vast and endless. You are not restricted to a single job profile and have multiple options for growth according to your interest.
If you love writing content then you can go for a content writer, if you know how to read and analyze reports you can go for an analytics job profile.
Some Main Job Profiles Are:
SEO Specialist Or Executive
As an SEO specialist, you have enough knowledge about On-page, off-page, on-site optimization of the website content. You should know the Link stricture, backlinks, images optimization, keywords selection, and SEO friendly website. They should also have sufficient knowledge of optimizing content.
Average Salary- A fresher can earn nearly an average of 1,80,000 annually which definitely increases with experience and time.
Social Media Expert
Social media sharing has become an important part of Digital marketing due to increasing social media usage. As a social media expert, you should have sufficient knowledge about social media platforms.
Vast knowledge about strategies and tactics to maintain a strong social media presence and to gain engagement is necessary.
Average salary- The average salary of a social media expert is 3,60,000 annually. It will increase with time, creativity and skills.
PPC Expert/Specialist
A PPC expert is a person who creates and run successful ad campaigns. A PPC expert must have enough ability to figure out the results of campaigns and improve them for better results. They should know the skills such as selecting high-quality keywords, appropriate bidding, auction, selecting landing pages, etc.
Average Salary- An average salary of PPC expert is 3,20,000 annually. This also increases with results, creativity, and experience.
E-Mail Marketing Specialist
E-mail marketing is one of the highest-paid job profiles in digital marketing. Connecting with people by sending emails is the main task. It includes Gain subscribers and followers by sending relevant and personalized e-mails to connect with them.
Sending mobile-friendly e-mails and selecting a creative and appealing template are basic things.
Average Salary- The average salary of the e-mail marketer is 2,40,000 and it can go up to 5,00,000 annually.
Content Marketing Manager
“Content is the king of Digital Marketing”. A person who can write fresh, creative and engaging content can go for content writing jobs. They should know how to write and optimize content according to SEO like keywords proximity, keywords prominence and keywords density.
Moreover content should have proper heading tags, bold, italics, subheadings, bulleted points, etc that make the content look impressive. They should know content marketing strategies and tactics.
Average Salary- The average salary of a content writer is 6,50,000 which increases with time and work.
Google Analytics Analyst
Analytics is used to measure the reports of on-page and off-page activities and therefore the performance of the website. Google analyst should have sufficient knowledge of reading reports and analyze them. They should know how to make changes in marketing methods and techniques with the help of reports.
Average salary- Salary is not fixed in this job profile. It varies from person to person.
Digital Marketing Can Give You A Kick Start In Your Career
⦁ Demanded professionals: Now almost every business is on the internet and they want to promote their products there. But there is a shortage of professionals who have sufficient knowledge and skills. Therefore entering the field is easy at present.
⦁ Get paid more: As there are less professional and more jobs in the market then it is obvious that Jobs in digital marketing will get more pay than others. A fresher can easily earn more than Rs 2,00,000 whereas an experienced person’s earning has no limit.
⦁ Freelancer: Digital marketing also gives you an opportunity to work as a freelancer. There are the number of digital marketing projects available in the market so if you want to work as a freelancer you can kick-start your own business as well.
Websites like freelancers, Upwork, indeed, etc provide the opportunity for every person to work and earn.
No Eligibility: It doesn’t matter from which background you came from and what is your eligibility, You can definitely go for digital marketing. It just needs basic skills and enough knowledge that can be gain by doing a digital marketing course. This can open a gate for entering this lucrative and ever-growing field.
Conclusion
The above information shows that how and why digital marketing jobs are becoming soo popular at present.
There are many tools that we use in today’s digital world to better measure the goals and other tracking activity in digital marketing. Thays why digital marketing is now becoming the preference of marketers and companies.
Also, the most important thing is that digital marketing is not afraid of Artificial Intelligence (AI) as both of them go hand in hand. They are complementary to each other, AI can never snatch the job in digital marketing as they work parallel to each other.
AI has also helped digital marketing to target users efficiently.
Digital marketing is the only field except for automation which is proving jobs in a huge number with better pay. Digital marketing is swiping traditional marketing and getting the full flow in the market so at present it is the most demanded with numerous job opportunities.