A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Seo is really an integral part of digital marketing.The major Importance of SEO in Digital marketing is that to take your website visibility to a higher position and keep you up above all your competitors.
SEO (Search Engine Optimization) is an integral part of Digital Marketing. It increases website visibility, user traffic, conversion rate, and ROI.
Before understanding the Importance of SEO, first understand Digital Marketing:
What Is Digital Marketing?
Digital Marketing is a technique by which you can promote business products/services directly to the users mobile phones, laptops, and tablets via the internet as a medium.
SEO Overview from W3training School Dehradun
Here you can further learn about Digital Marketing:
In this digital time, where everyone is moving towards digital marketing and evolving with new techniques, it is of great importance to keep your business above your competitors. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important.
What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is actually a technique to collect user traffic on a website. It involves various strategies which result in an increase in a number of visitors and hence ranking of a website.
The Different Method Involved In SEO Strategy:
- On-Page SEO: On-Page SEO is a technique to increase visibility on SERPs and generates organic traffic.
- Off-Page SEO: Off-Page SEO is a technique for improving link building strategies and website promotion on social sites, directories, image sharing and more.
- On-Site SEO: On-Site SEO refers to the optimization of the entire website which includes sitemap and permalinks structure.
- Local SEO: Local SEO is a technique to increase visibility and spread awareness of your business in your local region.
How Important Is SEO For Your Business?
- More Clicks: Users are more likely to click on the top links available in Google SERPs. The better SEO techniques you’re implementing on your website, the better the ranking you have. So try to be on top of the page and generate more clicks.
- More Trust: If your presence is on the top of the page, then users are more likely to believe in your business. Peoples trust on the top links.
- Website Visibility: Yes, SEO techniques help your business website to rank on the top of the Google. Visibility on the top pages websites is more likely to be clicked and gain importance of their visitors.
- Competition: SEO can put you ahead of the competition. If two websites are selling the same products/services, the search engine optimized website are more likely to have more customers and make more sales.
- Cost Effective: You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
- Conversion Rate: SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
- More Value: Your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.
- Long-Term Benefits: SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.
- Branding: People used to believe in your business when you have the top listings in SERPs. People are most likely to share your business pages/post to their social media accounts. Good and unique information always attract previous customers and gain interests of new customers
How SEO Is A Success For Your Business?
- SEO improves conversion rate of the website
- SEO is Cost Effective method
- SEO traffic is free and also bring good number of targeted audience.
- SEO Improve Brand Awareness
- SEO helps to develop customer’s loyality
Conclusion
Importance of SEO in Digital marketing is not only important for businesses that compete online but it is a necessary investment for all companies. Having an optimized website is the absolute minimum these days and the money spend on SEO should not be considered a cost but an investment.