Keyword research is the most essential and very initial part of digital marketing. Everything starts with the keyword research and if you have wrongly chosen the first step then there is a great chance you will do the things wrong further. So it is really important to choose the first step right.
Getting the right keyword is the major task and everyone cannot do it, it might seem that there is nothing in a keyword research but everything is depended on it. If you will target a wrong keyword than you might fail in achieving the goals you have set.
Imagine you have a resort business and you are targeting the keywords of hotels business because they are quite similar, now you will get the leads for the hotel business but you have a resort, people who will be searching for resorts they won’t be able to get you. This is the major problem if you will choose the wrong keyword for your business.
Why Keyword Research Should Be Done Wisely
As we all know keyword research is the initial step for digital marketing as most of the things here based on keyword research so it is better to do it very wisely.
- Targeting the right keyword can get a ton of quality leads to your business but if you have targeted the wrong keyword than you will might not get a single lead for the business. People targeting the right keyword are generating is good amount of business like Many My Trip, OYO Rooms, Zomato and many more.
- By targeting the right keyword you can eliminate the unnecessary searches to your business. Most of the time people get the wrong business quarry and that is because of the wrong keyword targeting.
- We can also target our right customer through the right keyword, if a wrong keyword is targeted then your customer will also get changed. Every keyword defines the different audience to the different business, you can only define your targeted audience by the right keyword.
- Do not target the highly searched keyword until and unless it defines your business from the core. Many of the business do this kind of mistake that they target most searched keyword but this is not at all right for the business because it will get you many of the false lead which will waste the time of the business.
- In case of Google ads if you have targeted the wrong keyword then you will lose all your money which you have invested for the ad because ads are shown on the basis of the keyword searched. For best ad optimization you should look for your keyword match type.
Here Are Some Of The Points Which Business Should Keep In Mind While Choosing A Keyword –
- Length – This is very important to target the long tail keyword because short tail keywords are very small and every business use it and short tail keyword gives a lot of leads but the quality of that leads cannot be defined. Whereas as long tail keyword is lengthy in nature but it gives quality leads to the business.
- Nature of business – Your nature of business impacts on the keyword some have a broad keyword and some have narrow keywords so it is important of knowing your place in that industry and choose the keyword accordingly.
- Audience – Identify your audience while selecting a keyword that what your potential audience is actually searching for. Know the thought process of your audience which will help you in selecting a keyword, try to get what they are actually searching for on a search engine before going for a product.
- There are several tools out there to make things a little easier. Google Ads Keyword Planner – Use Google own Tool Google Ads Keyword Planner to find new and related keywords, but ignore the search volume data! The search volume data in the planner is really useful for keywords. Google Ads Keyword Planner is a useful tool to help find ideas for potential keywords! Keywordtool.io – One tool for all major search platform, provide good suggestions and more data as compare to other tools. Google’s Autocomplete feature – When you search something on Google, It give some suggestion to autocomplete your search query. The search results aren’t the most advanced, but you’ll probably find a few suggestions that make sense for your website or blog.
These are the few basic observation found in selecting the right keyword, if you have a get an accurate keyword then you have to follow these points.