Local SEO
Local SEO is the process of optimizing your business online to attract in local searches. These local searches take place on Google and other search engines which help businesses promote their products and services to local customers. Customers search for local businesses through a various search engine like;
- Apple Maps
Local SEO provide the results that are relevant to a searcher based on their current location. Eg: If you search for ‘best Chinese restaurant’ than Google would provide you with results that are nearest to you.
How Local SEO Work?
Local SEO helps to display your business according to the keywords in the SERPs. If an individual is searching for something online then they will come to the nearest location to get what they need with the help of a local SEO company. They can help with the different ways like:
- Higher Conversion
- Higher ROI
- Business Credibility
- Online Reviews
- User-friendly website
Techniques To Rank Website
There is some technique that you can implement to get rank your website from your local SEO campaign:
- Google My Business:
Google My Business is your business profile on Google. It is free and easy to use the technique for businesses to manage an online presence. It helps businesses to attract new customers and share information to make them special.
The following information you need to Setup Google My Business. These are:
- Business Name
- Business Address
- Business Location
- Business Category
- Website with Phone Number of Business
- Business Photos
- Business profile image
- Opening Time/Days
- Reviews of business from customers
- Citation (NAP)
A citation is a place of your business name, address and phone number information appears in an online directory or business listing website. These local directories are useful for link building of a business.
There are two types of citation:
- Structured: Structures citation is that NAP information which is presented in a visual manner.
- Unstructured: Unstructured citation is that NAP information which is visible and connected on a web page but not in a visual manner. These are more likely to be the result of a blog post, newspaper, website, and social media.
- Local Reviews
Local Reviews have a direct impact on local search ranking. Google will look at the review for ranking factor when it come on local search. Just work to get more review and also get in touch with your existing customer, if they would be interested to give a good review. Local reviews helps to gain more customers as local reviews shows that the brand or company is trustworthy.
Benefits Of Choosing Local SEO Services
There are many benefits of choosing Local SEO services for businesses like:
- Increase Online Visibility
- Local Lead Generation
- Local Reputation
- Found on Google Map
- Performance Tracking
- Targeted Geographic Campaigns
- Customer Support
- Website Traffic
- local niche market presence
- more calls by potential customers