Off-Page SEO
Off-Page SEO is the technique or activity that can be used to improve the ranking of the website in the Search Engine Results pages (SERPs). Generally, Off-Page SEO activities happen outside the website like if you write a blog or article for another blog or leave a comment.
Off-Page SEO refers to the activities that you can perform outside of your website. It can be done via.:
- Link Building: Building backlinks are the most important activity of the Off-Page SEO. A search engine uses backlinks of the website to get the rank better so that you can bypass your competitors. Eg: If someone like the blog or article and reference it from his/her website, this backlinks helps to get rank better of the website. There are different types to increase links building:
- Natural links: In this, the link is given by the others on his/her website without any action of the page/website owner. For Eg: A gym blog content is very informative and someone uses on his/her website without permission of the owner is a natural link.
- Self-created links: In this, the link is created by itself. Owner adding a link in an online directory, forum, comment, article directory, Shared content directory, and Link exchange schemes to get the rank better.
- Social Media Marketing: Social Media is the part of Off-Page SEO and it is the process of gaining traffic on the website through social media platforms. It is the fastest growing trend in the world. There is a different platform through which you can get traffic on your website and each platform has own strategy. Advertising on social media through posts, banners, videos, and images encourages users to visit your website for further information. Sharing quality posts, attractive banners and videos influence people to drive to your website which helps to increase traffic. Social media is used everywhere so promoting there itself means bringing a huge amount of traffic to a website.
- Google Plus(+)
- YouTube
- Snapchat
- Tumblr
- Quora
- Medium
- Periscope
- Social Bookmarking: Social bookmarking helps to get traffic to your website. It is the way for users to store, organize and search bookmark of the web pages. The users want to share the content to increase the website traffic with the help of a social bookmarking site like;
- Digg
- StumbleUpon
- Delicious
- Evernote
- Scoop.it
- Guest Blogging: It is also known as guest posting. It is the practice of contributing to writing content for others to build a relationship and to increase traffics. Guest blogger receives links for their blogs and an opportunity to promote their own name with other bloggers within the market. Guest blogger duties:
- Identify a niche area
- Targeted audience
- High-quality content with a good reputation
Elements Of The Off-Page SEO:
- Create a 10X product and service
- Customer service
- Focus on web searchers intent
- Responsive social media presence
- Forums, discussion boards, and comment blogging
- Build connections with online influencers
- Quit guest blogging for links
- Experiment with content types